Archive Monthly Archives: December 2018

Twitter Can Help You Grow: Here’s How to Use the Social Platform

Twitter is a social media platform that serves as a news source for many of its users, while also facilitating communication and bringing people together. With about 67 million active users in the U.S., Twitter is one of the top social media platforms. Twitter can help your business reach existing customers and position your brand in front of new customers to help grow your business. Here’s what you need to know in order to use Twitter to grow your business.

Set Up Your Account

When setting up a business account on any platform, it is important to provide full and complete information. This helps users learn about your business and get to know your brand. Some pieces of information are required on Twitter, such as your name and handle. Your name is simply your business name, and your handle is the shortened name you choose that is preceded by the at symbol (@). A handle is important on Twitter and this is how others will tag you in posts. Finding the right handle can be tricky. You want something that clearly represents your brand and is easy to read and understand, as well as being available.

All In

Also fill out the optional information, like your bio and location as well as your profile and banner images. The more information you provide, the more users can get to know your brand. Everything needs to be cohesive and showcase your brand. This will help your business appear serious and professional and ensure users recognize your account as representing your brand.

Use Hashtags

Twitter is known for hashtags, which are words or phrases that follow a pound sign (#). Users can search Twitter by hashtags, so including relevant hashtags in your posts can help users find those posts. Hashtags are particularly handy for helping users who do not already follow you, find your posts. This is a great opportunity to spread your reach and introduce your brand to new users.

Find Relevant Hashtags

It can be enticing to use a bunch of hashtags to help increase the visibility of posts. Resist the urge and only add a couple of relevant hashtags. Going overboard may give your posts the appearance of being almost like spam, and can turn users off from engaging with your posts.

Start Trending

Twitter makes it easy for users to see what hashtags are trending. Simply go to the search page and scroll to see what hashtags are currently popular. Using a trending hashtag, when relevant to your post, can help increase how many users see your post and learn about your brand. The key is to make sure the trending hashtag is relevant. Trying to latch onto a trend when it just doesn’t make sense will do nothing to increase engagement and may actually hurt your brand’s image.

Include Multimedia

Photos, gifs and videos do well on all social media platforms, and Twitter is no exception. Include images and other forms of multimedia to help generate interest and get users to interact with your tweets. Eye-catching and relevant multimedia will cause users to stop scrolling through their feed to see what your post is all about. Twitter even features a built-in gif keyboard to make it easy to find the right image.

Poll Users

A built-in poll feature further increases engagement. Add a poll to learn more about what your followers think. This can help steer decisions about new products and services and the direction you take your brand, but it can also be fun, show users your brand’s personality and help raise awareness of your brand.

Grow Your Community

Social media is ultimately about being social. Follow members of your community, whether they be customers, influencers, vendors, media and even competitors. As you build your network, it is important to engage with these users and like, comment and share their posts. This will help support your industry, but also increase the awareness and recognition of your brand.

Create Lists

Twitter makes it easy to organize users by groups using the list function. You can create and add users to lists, so you can easily zero-in on posts made by specific users. For instance, you can generate a list of industry influencers or members of the media and add relevant users to those lists. When you go to those lists, you will see all of the posts made by those users. This is a great way to see a custom feed and help streamline the act of community building.

Start Growing with Twitter

As one of the top social media platforms, Twitter has a lot to offer your business. Mastering how to use Twitter can help you reach a wide audience and grow your business. If you want to learn more about leveraging Twitter for your business, reach out to the Automate Your Social team, and we can help!

How to Use Facebook to Promote Your Sites

Finding and connecting with your customers is absolutely necessary to grow your business and increase awareness of your brand and websites. It is also a major challenge. Locating your audience is a big hurdle, but once you find them, you then need to engage with your followers to direct them to your site and help move people through your sales funnel. Facebook makes it easy to find, connect, engage and close sales with your customers – if you know how to use it. Here’s how to use Facebook to promote your sites.

Locate Your Audience

There are hundreds of social media platforms available, and you need to go where your audience is if you want to direct them back to your site. About 68 percent of the adults in the U.S. currently have an account on Facebook, meaning your demographic is likely on Facebook. If you want to connect with these customers, you need to get your company on Facebook, as well.

Fill Out Your ‘About’ Info

Possibly the easiest way to direct users to your site is to include the link in the About section. Anyone who wants to visit your site will seek out this section to find the link. Even if someone isn’t specifically looking, they may be interested once they see the link. Make it easy for people to find your site by providing complete info in your About section.

While you’re at it, make sure to fill out all of your About information completely. A complete About section will make your Facebook page appear more professional and help provide lots of useful information to your followers.

Promote Via Posts

When you publish a new blog post, add a new FAQ or make any updates to your site, promote it with a Facebook post. A quality post needs to feature compelling content and a link to the page you are promoting. Use active language, ask questions and feel free to use intrigue and maybe even fear to encourage clicks. The goal is to get people to be so interested in your post that they follow the link back to your site to learn more.

News Feed Targeting

Facebook enables admin users to target posts to reach a very specific audience. Posts can be targeted to users who follow your feed based on location, education level, employment status, industry, hobbies, likes and even relationship status. For example, if you want to reach single, male programmers between the ages of 25 and 30 who enjoy basketball and live in the Miami area, Facebook can make that happen.

To target your posts, go about writing a post like normal, and look for the drop-down box with the default setting of Public. Select the drop-down and choose News Feed Targeting. At this point, a new prompt will appear, and you can select the details surrounding the users you want to see your post. This is a great way to ensure you reach the people who will be most interested in the content you are promoting and help drive traffic to your site.

Schedule Posts

Another way to make the most of your posts is to schedule them, which can be done directly in Facebook. Scheduling posts enables you to make the most of your time. You can write posts when you’re available and schedule them to go live at another time when your users are more likely to see the posts and engage with them. You can find lots of research around when users on Facebook are the most active. Put this knowledge to use to maximize the effectiveness of your posts and ensure your audience is seeing them at the most ideal times.

Promote Your Community

Be involved in your community to help establish your presence on Facebook. Follow vendors, members of your industry and customers to help make others aware of your brand. Like, share and comment on the posts of others. This practice can help generate engagement on your posts, since some users and industry professionals may be inclined to return the favor and like, share and comment on your posts. Being engaged with others raises your visibility. The more visibility your brand enjoys, the more people in your network and beyond will be aware of your brand. You can then use this awareness to direct users to your site through your posts.

Promote Your Site Using Facebook

Facebook can be an extremely effective tool to promote your site. With so many users, Facebook can put you into direct contact with your followers and help make users aware of your site. Learn more and find out how our team at Automate Your Social can help you make the most out of Facebook to promote your site.

The Ins and Outs of Social Media Marketing

Social media is a marketing force that can drastically grow your business if leveraged properly. The catch is, you need to understand and capitalize on the right trends to best position your brand in front of your target audience. Social media marketing can seem simple and overwhelming all at the same time. Here’s what you need to know about the ins and outs of social media marketing to grow your business.

Understanding Social Media Marketing

Social media marketing is essentially using social media to connect with your target demographic. The way you connect is through the creation of quality content that will appeal to your customers and potential customers. This content should consist of blog posts, images, graphics, videos and more. Share this high-quality and appealing content across your social media accounts to raise awareness of your brand and your products or services.

Defining Engagement

The way people interact with your posts is defined as engagement. When people like, share and comment on your posts, your engagement increases. High levels of engagement help your social media marketing strategy on two fronts. Your content is intended to be interesting and appeal to your audience. Users interacting with your posts is evidence your content is engaging.

Social media platforms are governed by algorithms. Each platform uses a proprietary algorithm, but they all prioritize engagement. The more users engage with your posts, the wider the distribution the social media platform will provide your posts.

Pick Your Platform

Just about everyone is on social media now. Twitter and Facebook dominate, but people are also using Instagram, LinkedIn, YouTube and a plethora of other platforms to connect and communicate with friends, family and others from all over the world. People have become so attached to their smartphones that there is even a term used to describe the fear and anxiety people feel when they are separated from their mobile devices.

In order to reach your audience, you need to be on the platform or platforms your customers are most likely to use. You can determine this by reviewing the analytic data for each platform. Setting up accounts on the right platforms is a step in the right direction, but you still need to ensure you are posting the right content to the right social media platforms.

Target Your Posts

Different types of posts do well on different platforms. The clear examples are videos on YouTube and images on Instagram, while Facebook and LinkedIn allow lengthy posts, making them better suited to relaying written information. Posting the same content verbatim across different platforms can prove ineffective. Tailor your posts to your platform of choice to give it the best chance possible of promoting engagement with followers and other users.

Call to Action

Quality posts need to achieve a goal. Goals generally will be about increasing awareness or sales and can range from getting more likes and followers to getting users to visit your website to read a blog post or see your latest product offering. Posts should be catchy and compelling and encourage users to do something, like visit your website, share the post, comment or something else. When in doubt, you can simply ask users to do what you want. Crafting a post that asks users to share or retweet or check out your latest blog post can help you meet your objective.

Pay Attention to Trends

Trends are always emerging and evolving. Putting a trend to work for your social media marketing can help expand your reach. Some trends are fleeting, so getting behind the wrong trends can end up being a waste of time and do nothing to improve your engagement. It pays to be in the know and aware of new trends but remain cautiously optimistic and don’t go all in until these trends are proven.

A great way to help identify lasting trends is when they are features built into a platform. For example, Facebook Live started out as a trend, but it is now here to stay. This feature is a great way to connect with users, and it can be a very integral part of your social media marketing strategy.

Start Using Social Media Marketing

The sooner you start using social media to market your business, the sooner you will get the hang of things and start seeing results. Expect a lot of trial and error as you navigate social media with the intent of growing your brand, but when it all comes together, the hard work will be worth it. Want to learn more about how to put social media marketing to work for your business? Get in touch with the Automate Your Social team to find out how we can help!

Social Media Marketing Strategies to Grow Your Small Business

Social media dominates the current cultural and marketing landscape. It’s everywhere, and just about everyone and every brand has an account on one social media platform or another. Navigating social media to market and grow your business can be tricky, but that’s where these social media marketing strategies for small businesses can help.

Make Your Brand Recognizable

Studies show that consumers like to work with brands they know. You can have amazing products and services, but if customers don’t know you exist or are unfamiliar with what you provide, then you will fail to make sales. The solution is to make sure members of your target demographic know who you are and what you’re about. Social media is an excellent vehicle to establish and increase your brand’s recognition.

Integrate your brand into your social media profiles, include your logo on images, videos, infographics and memes. Be authentic to your brand and your company’s mission and consistently use a voice and tone that accurately represents your brand. The goal is to make sure when a user sees anything you post to social media, they know it came from you.

Generate Quality Leads

The ability to significantly target your marketing efforts enables you to generate high-quality leads. Social media platforms provide detailed information about their users. Leverage this information to determine which platforms your customers use and set up accounts on those platforms. In order to reach your target demographic, you need to be on the same platforms as your customers.

Create Engaging and Valuable Content

The way to reach your target demographic on social media is through creating interesting and useful content. Posting and sharing useful information will pull users in and get them to like and share your posts. These interactions allow you to form a bond with individual customers and help progress those users through your sales funnel.

Work the Algorithms

The value of engaging content is two-fold. Forming a rapport with members of your target demographic is very useful and worthwhile in terms of helping your standing on the respective platform. As users like, comment and share your posts, these actions show the value of your content to the social media platforms’ algorithm. Each platform has a unique algorithm, but they all prioritize engaging content. The more action your posts receive, the more distribution the platform will award your posts, which means more members of your demographic will be exposed to your brand.

Direct Traffic

You need to work your website and social media accounts in tandem to grow your business. Make it easy for users to share content from your blog posts to social media by adding icons that link to social media platforms. You can also add Click to Tweet capability, so your readers can share an interesting or insightful quote from your blog to their social media accounts. Both of these actions turn your readers into brand ambassadors and put your brand in front of your user’s network to expand your reach.

Increase Organic Traffic to Your Site

Social media platforms aren’t the only ones using algorithms. Search engines also use proprietary algorithms which sort through and rank websites and pages in order to determine how useful the information is for their users. Since the details of all of these algorithms are unknown, there is some debate about just how effective social media is at improving your website’s ranking, but it ultimately does play a role.

Directing social media users to your website increases traffic to your site. This is valuable and can help convert users to customers. This traffic also shows search engine’s that your site is useful and provides valuable information, which in turn, will benefit your website’s ranking. The higher your site ranks with specific keywords, the more likely new users will find your site through search engines.

Monitor the Competition

Your competitors are probably on social media, so take some time to check what they’re doing. You can learn a lot from monitoring other brands on social media, but your competitors are uniquely positioned, because they have the same audience. Keep an eye on the sort of content they are posting, how often they post, how they engage with their followers and other members of the industry, and more.

Whatever you do, do not blatantly copy your competitor’s social media marketing strategy, but learn from them. If you zero in on something they do well, then figure out a way to adapt that to best fit and serve your brand. Also, make note of anything they do that just fails to hit the mark and make sure not to implement anything similar into your strategy.

Putting Social Media to Work

Social media is an integral part of any effective marketing strategy. The ability to find and connect with members of your target demographic, while also advancing users through your sales funnel, will help grow your business. Do you need help implementing these social media marketing strategies to grow your small business? Reach out, and we can help you figure out how to best use social media for your business.