Social media dominates the current cultural and marketing landscape. It’s everywhere, and just about everyone and every brand has an account on one social media platform or another. Navigating social media to market and grow your business can be tricky, but that’s where these social media marketing strategies for small businesses can help.
Studies show that consumers like to work with brands they know. You can have amazing products and services, but if customers don’t know you exist or are unfamiliar with what you provide, then you will fail to make sales. The solution is to make sure members of your target demographic know who you are and what you’re about. Social media is an excellent vehicle to establish and increase your brand’s recognition.
Integrate your brand into your social media profiles, include your logo on images, videos, infographics and memes. Be authentic to your brand and your company’s mission and consistently use a voice and tone that accurately represents your brand. The goal is to make sure when a user sees anything you post to social media, they know it came from you.
The ability to significantly target your marketing efforts enables you to generate high-quality leads. Social media platforms provide detailed information about their users. Leverage this information to determine which platforms your customers use and set up accounts on those platforms. In order to reach your target demographic, you need to be on the same platforms as your customers.
Create Engaging and Valuable Content
The way to reach your target demographic on social media is through creating interesting and useful content. Posting and sharing useful information will pull users in and get them to like and share your posts. These interactions allow you to form a bond with individual customers and help progress those users through your sales funnel.
Work the Algorithms
The value of engaging content is two-fold. Forming a rapport with members of your target demographic is very useful and worthwhile in terms of helping your standing on the respective platform. As users like, comment and share your posts, these actions show the value of your content to the social media platforms’ algorithm. Each platform has a unique algorithm, but they all prioritize engaging content. The more action your posts receive, the more distribution the platform will award your posts, which means more members of your demographic will be exposed to your brand.
You need to work your website and social media accounts in tandem to grow your business. Make it easy for users to share content from your blog posts to social media by adding icons that link to social media platforms. You can also add Click to Tweet capability, so your readers can share an interesting or insightful quote from your blog to their social media accounts. Both of these actions turn your readers into brand ambassadors and put your brand in front of your user’s network to expand your reach.
Increase Organic Traffic to Your Site
Social media platforms aren’t the only ones using algorithms. Search engines also use proprietary algorithms which sort through and rank websites and pages in order to determine how useful the information is for their users. Since the details of all of these algorithms are unknown, there is some debate about just how effective social media is at improving your website’s ranking, but it ultimately does play a role.
Directing social media users to your website increases traffic to your site. This is valuable and can help convert users to customers. This traffic also shows search engine’s that your site is useful and provides valuable information, which in turn, will benefit your website’s ranking. The higher your site ranks with specific keywords, the more likely new users will find your site through search engines.
Your competitors are probably on social media, so take some time to check what they’re doing. You can learn a lot from monitoring other brands on social media, but your competitors are uniquely positioned, because they have the same audience. Keep an eye on the sort of content they are posting, how often they post, how they engage with their followers and other members of the industry, and more.
Whatever you do, do not blatantly copy your competitor’s social media marketing strategy, but learn from them. If you zero in on something they do well, then figure out a way to adapt that to best fit and serve your brand. Also, make note of anything they do that just fails to hit the mark and make sure not to implement anything similar into your strategy.
Social media is an integral part of any effective marketing strategy. The ability to find and connect with members of your target demographic, while also advancing users through your sales funnel, will help grow your business. Do you need help implementing these social media marketing strategies to grow your small business? Reach out, and we can help you figure out how to best use social media for your business.
Social media can help take your business to the next level, but you need a solid strategy to do so. A strategy is a map or a plan you use to reach your destination or goals. The more detailed your plan is, the better, because it will then be easier to achieve your goals. If your plan is too open and vague, it may be a challenge to identify if you actually accomplished anything. Every business has different needs and different goals, so the strategy must be unique, too. Find out how to develop the best social media marketing strategy for your business.
Before you can figure out the how, you need to identify the what. Figure out what you want to achieve through your social media marketing, or rather, identify your goals. The more specific and detailed your goals, the more you will be able to custom tailor your plan to reach these goals.
For instance, increasing sales is a mediocre goal. A stricter goal would be to increase sales with your existing customer base or increase sales from new customers. Try to quantify your goals and set due dates. Instead of deciding you want to increase the number of social media followers you have, choose a specific number of followers you want to reach. Also, select a timeline for achieving your goal. This will help to hold you accountable and make it easy to distinguish whether or not you cross the finish line.
Good goals should be realistic and feasible. If you currently have 500 social media followers and you want to reach 1,000 followers, give yourself enough time to reach this milestone. For example, one week, or even one month is not a lot of time to double your social media followers. A better fit may be to give yourself six months to add an additional 500 followers. Setting unrealistic and unachievable goals can hurt morale and make it harder to move forward, so take the time to consider what is possible and set goals within those limits.
If you think your goals are very achievable, you can also set stretch goals. This is a backup plan if you reach your first goal. Let’s say you achieve your goal much sooner than anticipated. Instead of celebrating, set a new, updated goal. If you manage to reach 1,000 followers a couple of months ahead of schedule, your stretch goal may be to add another 200. You should continually be moving forward and working towards a new goal.
Before you get started trying to achieve your goal, check your analytics and other key data points. You’ll want to have this info in order to track your progress and success after you’ve implemented your strategy. Understanding your metrics can also help you pinpoint areas in need of improvement. This glimpse into where you are succeeding and where you are falling short can help you craft goals that will propel your business forward.
When it comes to social media, it’s easy to get caught up in how many likes and shares your posts receive. This info is useful and ultimately is the symptom of a healthy social media presence, but try to go deeper. Track how many leads are generated and watch your conversion rates. Find out how your social media efforts are impacting your bottom line.
Check out what your competitors are doing. Your needs will be different from other businesses in your industry, but it’s best to get a handle on what you’re up against. Figure out where your competition is succeeding and where they are falling short and tailor your planning accordingly. For instance, if your competition has a strong Instagram presence, understand that you may have trouble gaining traction on that front. However, if your competition is not using Facebook, or at least not using it effectively, and you know a major segment of your demographic uses Facebook, this is an excellent place to establish your presence, assist your customers by providing value, and work to convert sales.
You probably know a great deal about your demographic, but keep digging and learn everything you can about your customers. Most social media platforms can provide detailed analytic information about their users. Review this information to determine the right platforms for your brand. The more you know about your customers’ social media habits, the better equipped you will be to create appealing and targeted posts that will bring you closer to your goals.
A well thought out and structured strategy will be easy to implement and measure and will help you grow your business and reach your goals. Each business has different needs so each strategy will be unique to that business. Find out more about creating an effective social media marketing strategy to give your business a boost.
Your business profile may be the first introduction customers have with your brand, so it needs to make a good first impression. Taking the time to set up your profiles completely and properly can drastically help your brand’s online presence. These profiles are also part of your larger social media marketing plan, so it is important to make sure they align with your overall goals and objectives. Learn more and find out how to set up your business profiles with social media marketing strategies in mind.
The name you use to set up your account is how people will find you. Use your business name as your name. If your business name is your actual name, include something to help distinguish you the person from you the business, like LLC, if applicable, or your title, like motivational speaker or brand guru. Your username should be something obvious that users will identify with your brand.
Every customer-facing aspect of your business should be consistent in terms of your brand. This means using the same logo, color scheme and imagery, as well as the same tone and language. Any variation, will look unprofessional and may cause users to think they are dealing with two separate businesses.
Your social media business profiles need to answer the basic questions anyone visiting your profile may have, like who are you, what products or services do you provide, and why do customers need your products or services. This info should be clearly and succinctly laid out. For example, if your business is a craft brewery that uses only local ingredients, that is the point you want to drive home. If you are a roofing contractor who specializes in residential jobs in a specific area, then this information needs to be made clear in your profile.
Each social media platform collects different information and may feature different character counts or restrictions in how that information is displayed. Whichever social media platforms you are working with, make sure to fully fill out every section. The more information you provide, the more your followers will get to know you, and the more search engines can rank you.
If the character count is a few hundred words, make the most of it and boil down your biography into a few very informative sentences. If you have more space to really get into what you do, then go for it. For longer bios, make sure your first paragraph can stand alone and gets to the point. Most readers may not stick around after the introduction, so you want to make sure anyone who bails early still knows who you are and what you are about.
A quality profile should be a stepping stone for more information. Include links to your website, so customers who want to learn more, place an order or read your blog, can do so. You should also include contact information, like your email and phone number. People may want to reach out, so you should make it as easy as possible. Your profile should also include your hours of operation and your time zone, so users know when they can reach you.
Including a profile photo is possibly one of the most important things you can do. A business profile without photos looks unprofessional and does not set the right tone. Failing to upload a photo will discourage users from going any further and learning more about your brand. Your profile photo can be your logo. When it comes to selecting a cover photo, you can use a photo of your brick and mortar storefront, pictures of your products, or a recent marketing image.
Some platforms include a section for users to list favorite books, movies, music and so on. People creating personal profiles usually fill the interests section out, but most businesses tend to skip it. You should fill this out as a way to add keyword value to your profile. Link to important documentaries and books relating to your industry, as well as important people like industry influencers and mentors.
A section regarding your background is not available on all social media platforms, but you will find this on Youtube and Twitter. Take advantage of this section to provide more information, so your followers can learn about your business and get to know you.
Everything your business does online is connected in one way or another. The more information you provide about your business, the more customers will get to know you and begin to develop a rapport with your brand. Learn more tips about setting up your business profiles with your social media marketing strategies in mind by and getting in touch by visiting our site if you have questions!
Because social media has quickly taken over our lives, it’s never been more imperative to get your business on these platforms. Although it’s free to sign up and get started, many companies don’t have the time or the resources to make the most out of social media campaigns.
Unfortunately, having a lackluster social media presence can hurt your business. More and more consumers are using these sites to find details about a prospective brand, so not having anything for them to view can send a bad signal.
Thus, it’s crucial that you find a social media marketing agency that can help you transform your online presence and turn your profiles into lead magnets. However, with so many marketers out there, how can you be sure that you’re picking the right one?
Here are some things to consider when looking for the right social media marketing agency.
First of all, how much of a social presence do they have on these sites? You’d be surprised to find out that many smaller marketing agencies barely have any social content of their own, which can raise a huge red flag. After all, how can you be sure that they can help your business if they’re not even investing in themselves?
When comparing different agencies, take a look at how their social media accounts are laid out. Pay attention to things like frequency of posts, engagement with their audience, and, of course, likes and shares. Overall, if the brand has a lot of stuff in each category, then it’s highly likely that they can do the same for you.
Another thing to think about is how they’re spreading their message. Consider how you want your brand to be presented on social sites and see if they’re promoting the same types of content and posts that you want to do. This will help you narrow down the field of candidates.
Whether it’s a social media marketing agency, a new restaurant, or a pair of shoes, you always want to see what other people are saying about it. The conversation happening around an agency will tell you a lot about them, and it will help you cut through all of the sales language and tactics they use to entice you.
If they don’t have any ratings or recommendations on their public pages or website, then ask them for references. If they don’t offer anything of substance, then it’s a sure sign to steer clear.
All brands want to show off their satisfied customers, so the best agency will make it easy for you to see what past clients have said about them.
When it comes to marketing on social media, there are tons of different platforms and tools at your disposal. However, just because something is available doesn’t mean that it will be best for your business.
Thus, when comparing different marketers, see how they will approach your social media campaign. If they come to you with a list of tools that they’ll use without knowing anything about your business, then the chances are that they aren’t prepared to offer a customized and targeted approach.
The fact is that your customers are specific to you. You know who you want to attract and what goals you want to achieve. If the agency doesn’t find out what those things are, then they’re probably not the right fit for you.
Although this is connected with recommendations, we’re putting it separately because it’s a specific thing to request. You want to see earlier campaigns so that you can get a sense of what the agency can do for your brand. It’s easy for them to talk about elements like content creation and video marketing, but it’s much different to see it in action.
Again, reputable agencies will be more than happy to show off their work for prospective clients. Even better is if they get to know you first and then show you a campaign for a similar brand so that you can get a better sense of what to expect.
As with all marketing, you have to know what’s working and when to cut your losses. Analyzing your campaign is essential because it will enable you to focus your attention on tactics that are getting the most results while moving away from anything that is holding you back.
When talking to a social media marketing campaign, ask how they will perform analytics and ask how they will share them with you along the way. Since you’re the one funding this operation, you deserve to know how it’s going at any given time, so they should be able to provide you with a breakdown of your analytics as your campaign progresses. If not, then you should move on.
At Automate Your Social, we adhere to all of these principles, and we want to prove ourselves to you. Not only can we help your brand succeed on social media, but we can show you how to automate these processes so that your success is sustainable and scalable. Contact us to get started.
Most, if not all of your customers are on social media, so when it comes to marketing your brand, you need to go where your customers hang out. Social media marketing is proven to expand the reach of a brand, and just a few hours a week can make a significant difference. Still not convinced social media marketing is worth your time? Here are just a few ways social media marketing can give your business the boost it needs.
Quality content in the form of your website copy and blog posts will score well with search engines and help direct users to your site. This is great, but this process takes time. Sharing links to your site and blog posts will make users aware of your new and useful content right away. This immediate traffic will help to reinforce your brand as an authority and industry expert in your field, but it will also show search engine crawlers the value your site provides. Sharing links to your site on social media helps drive traffic to your site in the short term, but it can also help give your page ranking a boost which will drive organic traffic to your site in the long term.
Through blog posts and other content on your site, you can provide useful information to your customers. By educating your followers, you can help them to understand the value your brand provides. Despite your best efforts to educate and inform, your followers may still have questions. Taking the time to answer questions will help that specific individual in the moment, but this useful information may resurface in future search engine queries and across other social media channels. This will reinforce your brand’s image as an industry expert and provide useful information for customers.
Part of your social media marketing strategy needs to include promoting your business, sharing promotion codes and so on. Social media marketing is also an opportunity to get to know and form relationships with your customers, as well as industry experts and influencers. When you get to know people and make real connections, your brand will become more than just a business and a part of the community. Reaching this level of community involvement comes with customer and expert endorsements and exposure.
Social media puts you in direct contact with your followers, making it a great way to learn more about your demographic. Checking out your customer’s posts can give you insight into the products and services they buy from you, your competitors and other brands, as well as their other interests. You can use this information to tailor your content and marketing strategy to appeal to your customers and help fine-tune your understanding of your demographic.
This direct connection between brands and customers has brought a customer service element to social media. Consumers reach out to brands to address problems, concerns and a variety of other issues. Brands need to stay on top of this and address comments in a timely manner. Even if you don’t know the answer, simply replying as such and letting the customer know you are looking into the matter can go a long way to help retain customers. One study found that in some instances, a prompt reply via social media can really pay off and not only benefit customer retention but also positively impact sales.
Maintaining an active social media account keeps your brand in front of your followers. Even when followers do not directly engage with your brand or follow links, just seeing your profile picture and posts will remind them about your brand. This regular reminder will keep your brand front of mind, so when those customers need your products or services, they will think of you and seek you out.
In many regards, social media marketing levels the playing field. Large, established brands will have plenty of resources and an established following to quickly build their followers and start engaging. However, businesses of any size can still set up accounts, log in, and get to work connecting with customers. As a small business, you need to be wise about how you manage your limited resources, but when you play to your strengths, you can increase the awareness and recognition of your brand.
Social media is an investment in your brand that can help today and in the future. Going through your feed to like and share posts, answer questions and share links to your blog posts may seem like a waste of time, but these minor actions, along with other tasks, can help promote your business and provide a marketing boost well into the future.
With an estimated 335 million active monthly users, Twitter is a marketing juggernaut. All social media platforms have the ability to connect brands directly to their customers, but with so many users, it is likely many of your customers spend time on Twitter. Learn how to leverage Twitter to increase the awareness and recognition of your brand, drive users to your site and build sales.
Before you even start tweeting, the very first thing to do is fill in your bio. Your bio should tell visitors who you are and make it clear what your brand is about. The tone of your bio and your profile image should be consistent with your overall branding. Include links to your website so people can learn more.
Tweets are a reminder of your brand, so when you tweet daily, you will help position your brand in front of your customers, even if for a brief moment. Consistently tweeting shows users you are active and keeps your brand at the front of the mind of your followers. Going days, weeks or even months without posting may cause followers to forget about your brand or question if you are even still in business.
Daily tweeters matter, but the content you share is equally important. Habitually sharing high-quality and useful content will establish your brand as a reliable source. This content can come from your own blog, or you can share useful information from industry publications and other sites. When your followers realize you always share good content, they will begin to seek you out when they have questions. This isn’t to say you cannot share a funny meme, a motivational image or holiday wishes, but the majority of your posts should provide value.
Twitter offers a search feature that is easy to set up. Search terms related to your business and be ready to join the conversation when you have something relevant to add. This will help you reach new prospects while also further establishing your brand as a reliable source of information.
Include images, video and emojis in your tweets whenever possible. People are visual, and an image or video is more effective at catching people’s interest and pulling them in than just a block of text. Including visual content in your tweets translates into more clicks, favorites and retweets.
Constantly talking about your brand and pushing your agenda will get boring for your followers. Everyone understands that your ultimate goal is to promote your business, but mix things up and engage with your followers. Favorite and retweet relevant posts, answer questions, ask questions and find ways to connect with your audience. This type of interaction will help provide varied content in your feed, but it also helps to make your brand seem approachable.
Find out who in your industry is a big deal. These people may be experts, customers, bloggers, journalists, other members of the media and even competitors. Follow these people and engage with them. Engaging with your industry-specific influencers can introduce or reintroduce your brand to a new crop of potential customers. Forming a close rapport with industry influencers can also result in guest blogging or collaboration opportunities, which can further expand your reach.
Make sure your employees follow your feed and encourage them to favorite, retweet and interact with your brand. Every favorite and retweet helps your standing and will spread your message to a larger audience.
When someone follows you, make sure to follow them back and check out their posts to see if there is anything worth liking or sharing. Follow up when users tag you in a post or retweet one of your posts. These steps will help get your relationship off to a good start and maintain a good rapport between your brand and your followers.
Encourage your followers to retweet your tweets or share your blog posts across Twitter to increase engagement. Every share and retweet helps increase your brand’s recognition. Sometimes just asking is enough to get your followers to lend a hand and help out.
Twitter offers analytics that can help you understand what is working, and possibly more importantly, what is not working. Check it out to figure out the best days of the week and times of day to tweet. When you see what your followers are responding to, you can replicate the formula. Identifying what does not work helps you know when to move on and try something else.
Twitter can prove to be an invaluable marketing resource if you know how to properly use it. Have you tried any of these tips? Do you have a tip that didn’t make this roundup? Let us know! Learn more and find out how Automate Your Social can help take your marketing to the next level.
People flock to Facebook, making it a great place for customers and potential customers to connect with your business. Find out how to get the most out of Facebook to market your business, using these simple tips.
Perhaps the most important part of your strategy to market your business on Facebook is to have a strategy. Figure out a realistic goal you want to achieve, and create a plan that will allow you to reach that goal. By narrowing in on your goal, you can focus your efforts. For example, if your goal is to expand your newsletter list, this should be the emphasis of your outreach. Mapping out a plan lets you see everything as a whole and can enable you to make adjustments as necessary to create the best plan possible.
In order for your Facebook marketing efforts to be effective, you need to have followers. Make sure your existing customers know you have a Facebook page and make it easy for them to find you by directing people there. There are several ways you can send your current customers to your Facebook page.
Social Media Icons
Add social media icons to your website to direct your site traffic to your Facebook page. Icons should be placed in a highly visible area, like the top of the homepage. Social media icons, or even links, can be added to your email signature, too. People visiting your site or receiving emails from you and your team already know your business, and if you get them to your Facebook page, they are likely to follow and engage with your brand.
Do you have a storefront or a brick and mortar location that your customers usually visit? Put up signage letting people know how to find you on Facebook, as well as on other social media platforms. Your loyal customers may be interested in following you online so that they can stay in the know about upcoming events and promotions. Business cards and packaging are other visible locations to include your social media contact info to increase awareness and send customers to your Facebook page.
Include social media sharing buttons on your site, so users can easily share your content with their networks. There are plenty of free plug-ins you can download to give users the option to share your blog posts or pages with their followers. When a user shares a page from your site, the link and a preview, along with the user’s post, will display in their feed for their network to see. This can drive traffic back to your site and introduce your brand to new customers.
Thanks to Page Insights, you can determine when your followers are more likely to be online. Using this info, you can post at times when your followers will be online and increase the odds of them seeing your posts. Page Insights provide lots of useful information around the reach and level of engagement your posts receive. When you understand the types of posts that effectively reach your followers and promotes participation, you can replicate this formula.
Add emoticons or emojis to your posts to make them more interesting and engaging. On average, users comment and share posts with emojis up to 33 percent more. The odds of users liking a post increase by 57 percent when emojis are included.
Unlike other social media platforms, Facebook has a very generous character count limit for posts. However, posts should be brief and to the point. Posts with fewer than 80 characters tend to have a 23 percent higher interaction rate. In some very specific instances, it may be appropriate to share a long post, but this should be the exception.
You can tag other users in your Facebook posts simply by using the @ feature. People like getting tagged in posts, and this is a great way to show appreciation and build a rapport. Tagging users also increases the reach of your post and may get your page in front of people who may not have found it otherwise.
Facebook makes it easy to connect and build relationships with your customers, but you need to know what you are doing to have success. By putting these tips to use, you can build your follower list and increase the odds of users interacting with your brand. Creating a large network of engaged followers can build your brand and help your business grow. Learn more at Automate Your Social.
When done right, social media marketing can position your brand directly in front of your target audience, helping to create relationships and close sales. To make this happen though, you need a solid strategy that will enable your brand to make the most of your social media accounts. Check out these social media marketing tips to find out how to grow your business.
Effective social media marketing needs to reach your target demographic. You can have the best content possible, but if you are not communicating this information to the right audience, it will all be for nothing. You already know who your audience is, so you just need to find them on social media. Research makes it easy to track down who is using which social media platforms.
Once you know the platform or platforms your target audience frequents, you will know where to focus your efforts. Keep in mind your demographic may be split between several platforms, so it may be beneficial to maintain an active presence across multiple platforms, but you will not need to post on every platform. For instance, if your audience uses Facebook and Twitter, but tends to avoid Snapchat, it may not be worth your time to even bother with Snapchat. Although, for the sake of preserving your brand, you may want to create accounts on social media platforms you don’t use, so you will have a handle ready to go if your demographic shifts, and this will also prevent anyone from opening an account and posing as your brand.
Remember the social aspect of social media. Follow people and comment and share posts you think your followers will enjoy. When users reach out, it is polite and good form to reply, but interactions can also help improve your reach. Social media platforms are designed for interaction, and in some instances the algorithms will prioritize posts that users have liked, shared and commented on. Facebook, for example, prioritizes content posted or shared by users over companies, so when a user shares your post or tags you in their post, that will likely be more widely seen then your direct posts. Be available to answer questions and interact with your followers to show customers you are engaged and interested, but to also get your message in front of a wider audience.
Figure out what you want to achieve through your social media marketing. Your goal can be to increase leads, close more sales or even both of these things. When you know what you want to achieve, you can create a plan to go out and do just that.
A well structured and specific plan will help guide you towards your goal and can even save time. In the event your plan doesn’t deliver the results you wanted, you will be able to go back and pinpoint what worked and what you could have done better, in order to learn from your mistakes. Creating a revised and fine-tuned plan will increase the odds of you reaching your goal and finding success.
The content you create and share on social media needs to deliver value to your followers. Quality content explains how the products or services your brand offers will help your followers and it helps your customers make purchasing decisions. Strong content establishes your brand as a trusted source your customers can turn to when they have questions.
A well-rounded content strategy must include photos and videos. Visual content is engaging and much easier for your followers to get through than written content. Text matters and is an integral part of your content, but funny memes, how-to videos, behind-the-scene peeks and other forms of visual content help to get your message out there and noticed.
This seems counterintuitive, but in order to help followers recognize your brand as a trusted authority, you need to share content from other users. Users understand the only reason businesses use social media is to promote their brand and help increase sales, but exclusively promoting yourself will get old fast and can drive down engagement. Sharing information from a variety of sources shows that you are interested in creating a community and helping your followers.
Your brand is more than just a logo. Your brand also encompasses your attitude and how you and your team interact with your followers and customers. Even if you have several people handling your social media account, strive to always use the same tone. From helpful to trendy to whatever else makes sense for your brand, decide on your tone and stick with it. This consistency will allow followers to get to know and understand your brand.
Implementing these social media tips into your business strategy can help increase the awareness and recognition of your brand, while improving leads and sales. Social media is an amazing tool to help you reach and connect with your followers, and through implementing these tips you can make the most of your efforts. Want to learn more tips to help grow your business through social media marketing? We’re here to help!
Are you hitting a wall with your online marketing strategy? Are you wondering what you can do to stimulate your campaign and start getting the leads and conversions you crave? If so, then you might be falling short in one critical area – social media.
All too often, businesses neglect their social media profiles in favor of more traditional marketing methods. However, with the rise and prevalence of these platforms, social media is quickly overtaking standard marketing strategies, meaning that you have to do more to keep up.
Today we want to show you why social media can and should be an integral part of your campaign. We’ll also discuss some essential elements to include to maximize your potential. You can’t afford to ignore social media any longer.
We want to share some data that will showcase why these platforms can be so crucial to your business. If you’re not developing and crafting a killer social media campaign, then you’re losing out big-time.
Overall, that’s a lot of people on social media. Even better, the majority of them check their accounts on a daily or weekly basis. Thus, the more prepared you are to reach them, the faster you can develop leads and convert them into sales.
While we can understand the broad appeal of social media, how does that translate into marketing success? Here are a few of the reasons why you need to invest in a smart strategy across all social channels.
It’s not enough to create a profile and add some pictures and posts on occasion. Social media marketing is just like any other – it takes time, energy, and perseverance to make it work. If you’re not investing sufficient resources into your campaign, then what’s the point of having a profile?
Here are some ways that you can maximize your social media potential.
As with any marketing strategy, you have to determine what you’re trying to achieve. If you go into your campaign blind, then how are you going to know if you’ve succeeded?
When crafting a campaign, think about specific, quantifiable goals. Do you want to increase your subscriber list? Are you trying to get more traffic to your website? Do you need to promote your blog?
Whatever your goal is, make sure that you can tailor your content around it. While you don’t have to focus exclusively on a single campaign, you have to be sure that you’re making strides in achieving your goal. Usually, when a strategy fails, it’s because it was too broad or it fizzled out before it could succeed in its objective.
Once you know where you’re trying to go, the next step is determining how you’re going to get there. Another pitfall that many marketing strategies encounter is that they are too vague or too broad in their approach.
Instead, you have to figure out the type of people you want to attract. You need to analyze what their interests are so that you can tailor your content to meet their needs.
Who is your ideal customer? What is it about your product or brand that speaks to them personally? Why would they choose you over a competitor? What are their likes, dislikes, and passions?
The more you can understand your audience, the better prepared you’ll be and the more engagement you’ll have with your social media content.
Too often, businesses fail at one of the fundamental aspects of social media – the social part. They may be good about posting content regularly, but if you aren’t engaging with your audience, it won’t have the same impact.
To make the most out of your social media marketing, you have to act like one of your customers. That means following other pages and people, liking and commenting on posts, and replying to messages. These days, customers expect businesses to be connected on social media, so if you come up short, they won’t care about what you have to offer.
Why are businesses falling short in their marketing campaigns? Because they don’t have the time or resources to make it work. At Automate Your Social, we can develop a customized strategy that will enable you to succeed at social media without having to spend countless hours on the computer. Contact us today to find out how we can transform your marketing potential and turn your woes into successes.
Twitter puts you into direct contact with your customers and keeps you informed on trends and relevant news in your industry. This is a great tool to learn about your demographic and provide the content that your followers need to form a bond with your brand and help convert them into customers. Despite the usefulness and real value that Twitter delivers, there are some myths circulating about how to best use this social media platform. We took a look at several of these Twitter marketing myths you believed to be true and determined how you should leverage this tool to best serve your customers and ultimately your brand.
The logic here is that if you follow people, they will be polite and follow you back. You certainly want lots of followers on social media, given that this is a large audience you can potentially convert into customers. This is a great example of bigger not always necessarily being better. You want followers, but you want quality followers who are part of your demographic and are more likely to convert sales. Cushioning your list with followers for the sake of simply increasing the total number will not directly relate to sales and may cause unnecessary distractions in your feed. Many users also find this practice tricky and dislike it, so doing this may cause users to form a negative association with your brand.
The best practice is to be genuine and sincere when choosing who to follow. Quality leads who will engage with your brand can help establish your reach and lead to sales. These are the followers you want to build relationships with instead of simply casting a wide net.
This is another instance of more not necessarily translating to better. Hashtags are a great way for users to find your posts, but there is such a thing as too many hashtags. Users engage with tweets with one or two hashtags more than tweets with three or more hashtags. When composing your tweets, it is best to stick to one or maybe two relevant hashtags and resist the urge to max out the character count limit on additional hashtags.
Ultimately, as a business your goal is to make sales; however, don’t be pushy and try to close a sale from the start. Every follower is at a different stage of their journey as buyers, and you need to figure out where that person is exactly and work from there. Users may be turned off and unreceptive if you immediately start out with a sales pitch or turn every interaction into a pitch. Instead, share useful content or funny memes to lay the groundwork for a long-term and successful relationship that can lead to sale conversions.
You create content that delivers value to your clients, so you definitely want to share that in order to help your clients make informed purchasing decisions and establish your brand as an authority in your industry. However, mix things up and include links to other sites and useful pages besides your own. Exclusively pushing your own content creates a very sales oriented vibe that may turn off some followers.
Pointing your followers in the direction of worthwhile content from sources other than yourself may seem counterintuitive, but your followers will appreciate it and value your insight and helpfulness.
It can be exciting to watch a trend unfold and evolve, and it is also fun to participate in a trend. If a trending topic is relevant to your business, industry or your brand’s mission and you have a relevant post to share, then go for it. Wedging a trending topic into your posting schedule can seem contrived and not provide value to your followers. When you stop providing value, you will lose followers, so only stick to trends that have a clear tie into your brand and industry.
Trending topics change rapidly. While it is important to know what’s going on and keep your brand relevant, constantly monitoring trends may take up time you could devote to crafting quality tweets that promote your content marketing strategy. This isn’t to say you should avoid trending topics, but be aware of how you spend your time.
The thing about marketing myths is they seem plausible, so it can be easy to fall into the trap of believing that they are true. Avoiding these pitfalls can help you build your brand and create a network of loyal and dedicated followers. Do you want to learn more about Twitter marketing myths and how to avoid them? We’re here to help you create an effective social media marketing strategy.