Category Archives for Social Media

How to Use Facebook Ads Effectively

Ads, in general, are a great way to connect with customers, but Facebook makes it possible to directly and effectively reach your audience. Effective outreach translates into increased awareness and recognition of your brand and helps to close sales. Through a variety of tools and strategies you can best position your brand and your ads to reach existing customers and potential customers to grow your business. Learn how to effectively use Facebook ads.

Find Your Existing Customers

Use an existing newsletter or phone number list to reach your established customers with Facebook ads. You can upload a .csv or .txt file with your customer data, and if these individuals are on Facebook, you can target your ads to reach these users. This can help advance existing customers through your sales funnel.

Target Your Audience

The more you know and understand your audience, the more effective and targeted the ads you can create. Learn all sorts of useful information about your Facebook followers through Audience Insights. This free tool gives business page admins a glimpse into the status of their followers including their likes, location, age, gender, employment, relationship status, and more. Use this information to effectively target your audience with quality ads that speak to them.

Facebook also makes it possible to target users based on behaviors. Gaining an insight into the things your audience likes is useful, but actions are more significant than likes, so targeting users based on behaviors can prove to be extremely effective. For instance, you can target users who log in via a mobile device, use a specific browser, users who have made charitable donations or have taken other actions. This enables a very high level of customization and targeting to ensure you reach a very specific audience.

Exclude Certain Groups

Facebook makes it possible to target users who do not currently like your business page. By using the Power Editor tools, you can place ads and exclude users who like your page, which enables you to target new users and expand your reach. If you are launching a like campaign, you can create ads directly targeted to users who may not be familiar with your business and ensure you are not reaching out to users who already follow your page.

Run Reports

Facebook provides a wealth of information to help you find your audience, and they continue to constantly track data. Under ad manager, it is possible to run reports for specific date ranges to determine the age and genders that are responding to your ads. Using this information, you can double-down to ensure you continue to reach your desired audience or adjust your plan if you realize you are missing an important segment.

Put Pixel to Work

Facebook Pixel is another analytic tool that provides a view into conversions and your customer’s purchasing habits. When a user clicks one of your Facebook ads, and is redirected to your site and takes action, like making a purchase, Pixel will track this data. The Pixel tool then uses this information to fine-tune how the ads are delivered to your audience in order to optimize conversions.

Find the Right Placements

Facebook offers a variety of areas where ads can be placed: the right column, desktop news feed and instant articles, all of which only appear for users on a laptop or desktop, as well as mobile news feed, in-stream video and stories.

Each placement allows you to connect with different demographics. You can opt to have Facebook select your placements, or you can decide where your ads appear. For instance, if you know most of your customers are accessing Facebook through the smartphone app, you likely want to avoid ad placements that only appear when users are logged in on the desktop version.

Deconstruct Existing Ads to Build New Ads

This method is essentially a form of A/B or split testing. It evaluates the ads you currently run to learn more about what works and what does not work. Take your best performing ad and repurpose it with a single change. For instance, edit the call to action text or swap out the imagery and run the new, updated version. Make sure not to change any other variables, such as the placement or timing.

Track the metrics to see how the updated version compares to the original. Go with the version that resonates and achieves the most engagement with your audience. Continue to fine-tune and tweak the design of your ad to improve the effectiveness. If a change fails to resonate with customers and just isn’t pulling in clicks and engagement, go back to the previous version and try again with a different change. When you have zeroed in on the most effective ad, mimic this structure in future ads.

Get Started Using Facebook Ads Effectively

Do you have any tips or insight when it comes to effectively using Facebooks ads? Reach out with your comments and questions if you want to learn more! We can help you create a tailored plan to put Facebook ads to work promoting your business.

Tips for Posts on Facebook that Engage Your Target Audience

Facebook provides a unique opportunity to not only connect with your followers but to also reach new followers in your target demographic. With some careful planning and strategizing, you can make the most of your Facebook posts to maximize engagement. Follow these simple tips to create posts on Facebook that will engage your target audience.

Benefits of Engagement

Engaging your target audience on Facebook can be beneficial on two fronts. First, as your followers interact with your brand, they will become more familiar with your company and develop a rapport. As your followers like, comment and share your posts, it is possible other members of their network will see these posts and learn about your brand.

Second, Facebook’s algorithms prioritize engagement. Only a percentage of your followers will see any given post, but the more engagement a post receives, the wider the distribution Facebook will grant the post.

Foster a Sense of Community

As a platform, Facebook strives to create a sense of community. You need to establish your brand as a part of this community and continue to reinforce your presence as an active and engaged member. Be available, answer questions, post regularly and like, comment and share posts from your followers and other members of your industry.

Understand Your Audience

Facebook provides Audience Insights, a free tool available to all users with admin privileges that helps businesses better understand their audience. The metrics collected through this tool allow you to see breakdowns of your demographic based on age, gender, relationship status, employment as well as what pages they like and even purchasing behavior. When you understand this information, you can anticipate what your audience wants to see in posts, and then you can deliver.

Audience Insights is a great tool to use if you want to utilize paid advertising; although, there is still a lot of great information to glean simply to better understand your audience and write targeted and effective posts.

Create Quality Content

The details of Facebook’s algorithm are changing all the time, but one constant is always an emphasis on high-quality content. Appeal to your audience with authentic and useful content that is interesting to your demographic. Answer questions, explain the ins and outs of your products, and services and provide useful and interesting information about your industry. Valuable and relevant content will speak to your audience and naturally promote organic engagement.

Use Visual Content

Most users may keep scrolling if they encounter a wordy text-based post, but these same users will likely stop to watch a video or view an image or meme. Give users what they want by more effectively relaying your message and engaging with your audience all at once by utilizing visual content. Images and videos are an easy and effective way to interact with followers and provide value.

Post Images

Photos, funny memes and even informative graphics are all examples of useful and engaging content. Stunning, high-resolution images may catch a user’s attention and cause them to stop and read the accompanying post. Charts and infographics are a great way to provide useful information in an easy-to-manage format.

Upload Videos

Video is another excellent format to easily disseminate information. Through the use of video, you can explain a process, show users a sneak peek, go behind the scenes and provide more useful and engaging information. Utilizing video also helps to show your followers the people behind the brand. When followers can put a face to the brand, they may be more likely to engage and interact.

Encourage Engagement

Sometimes a helpful reminder is all your followers need to comment, like and share your posts. Simply asking your audience to engage with your content can be enough to get them to do just that. While this can be an effective strategy, it’s best to only employ this method on occasion. Constantly asking followers to like and share your posts will seem pushy or needy and may have the reserve effect.

Put Influencers to Work

Facebook priorities posts that are liked and shared by other users. Tag industry influencers, media contacts and even employees when relevant. When users are tagged, they will likely engage with the post and help increase the circulation and put the post in front of a wider audience.

Take Advantage of Built-in Tools

Facebook is always adding new features, and many of these features can increase the reach of your posts. From Facebook Live to Facebook Stories and groups, there are a lot of tools you can use to reach your audience. Finding new and different ways to still connect through Facebook can help you reach followers.

Start Engaging Your Target Audience

Implementing these tips can help you engage with your target audience on Facebook. Increased engagement helps to build a strong bond with your followers, but it also helps to expand your brand’s reach. Get in touch to learn more about creating a strong social media presence.

Why Social Media Accounts are a Must For Your Business

Social media has the potential to be a great marketing tool. However, fulfilling this potential can be a challenge. Running your business is enough of a challenge, so you may wonder if it’s even worth your time trying to navigate social media. It turns out that yes, social media is worth your time. Social media increases your brand’s exposure and is an excellent tool to grow your business. Find out why social media accounts are a must for your business.

Grow Your Customer Base

An estimated 69 percent of American adults are on social media, and when it comes to adults aged 18 – 29 years, a staggering 86 percent can be found on social media. This means your demographic is likely using social media, so if you want to reach them, you need to be there, too.

Social media is great for connecting with your existing customers and reinforcing your brand recognition. You can also use social media to pick up new customers. You can always pay for advertising, which will put your message in front of your demographic, or you can organically grow your customer base. Your existing followers have friends and family who are also part of your demographic. Turn your followers into brand ambassadors who like and comment and even share your posts. This will put your brand in front of a wider audience of potential customers.

Everyone Else is Doing It

Your competitors are more than likely on social media. If you do not stake your claim, you’ll miss out. Your customers may flock to your competitors when they are in need of the products or services your brand provides, and you will never have this pipeline to land new customers.

Control the Narrative

Social media allows you to tell your story in your words. This authentic approach to storytelling enables greater control over your brand. Social media is an opportunity to show your brand’s personality and tell stories that convey real emotion. There is no filter or third party when posting to social media, so your brand can be real and genuine. Followers will be more likely to connect and respond to this honest marketing outreach.

Direct Line of Communication

Easily poll your followers, provide top-notch customer service and more, all using social media. Customers can reach out to your brand with their questions or issues and receive real-time responses.

Social media is an opportunity to up your customer service. Whether you love it or hate it, many consumers expect an immediate resolution of questions and issues. Social media makes this possible. At the very least, you can respond to customers to let them know you are looking into an issue if you are unable to provide an immediate and definitive answer.

Track Trends

Have you noticed that your followers keep asking variations of the same question through social media? This can clue you into gaps or confusing information on your website or other marketing materials. By identifying this need, you can craft a solution and better serve your customers.

Sneak Peeks

Generate interest by giving your followers a glimpse of what’s to come. Whether you are adding a new product or service to your lineup, adding a new member to your team, or even moving to a new location or adding new equipment to better keep up with demand, social media is the perfect place to create a buzz. Sharing a sneak peek will get your followers interested and excited about these new offerings or changes.

Close Sales

Social media is a great platform to provide information and support for your followers. A lot of the information provided is essential to help move customers through the sales funnel. When it comes to actually converting sales, this needs to happen on your site or at your brick and mortar location. Use social media to direct followers to your website or place of business to close sales.

Give Your SEO a Boost

Search engines determine how your site and individual pages rank in their results based on how much traffic your site receives. The key to establishing and increasing your ranking is publishing quality and informative content. You can give your ranking a helping hand by promoting your site through social media. Promote blog posts, FAQs and other useful content to direct traffic to your site. Search engines will see this traffic and translate that into an improved ranking. The better your ranking, the more organic traffic your site will receive, which in turn can lead to increased brand awareness and sales.

Leverage Your Business Social Media Accounts

Social media certainly takes work, but when used properly, you can give your business a boost. Establishing and reinforcing a rapport with existing customers, growing your customer base, improving your site ranking, and closing sales are all possible through social media and are all reasons why social media is a must for your business. Learn more about how to implement these techniques to boost your business using social media.

How to Use Social Media Apps to the Advantage of Your Business

Social media has become an integral part of your marketing strategy and for good reason, but it takes time for social media to help grow and sustain your business. Staying on top of trends and figuring out how to properly leverage your brand requires time and effort. You will always need to invest time in your social media business accounts to some degree, but learning how to make the most of the social media apps available can pose a huge advantage to your business.

Take Social To Go

All social media platforms have app versions, which allow you to access your accounts through your phone. Using these apps allows you to stay in the know when your posts are shared and hop on to answer questions as they come in. Accessing accounts through apps allows you to make the best use of your time. If you find yourself sitting in a waiting room or early to pick your kids up from practice, you can get on your social accounts and engage with followers in a few spare minutes.

Mind Your Grammar

Typos and grammar errors can cause your posts to garner attention for the wrong reasons. Make sure your posts are free of mistakes and ready for the public eye by using the Grammarly Keyboard app. This app utilizes a special keyboard and will review your posts for grammatical mistakes and misspellings.

Add Visual Interest

Using images, videos and graphics can greatly increase engagement. Several apps out there make it easy to create stunning visuals to use in your posts. Create eye-catching video clips complete with text and special effects using Apple Clips. Easily edit long videos into Instagram stories using CutStory or give your videos a professional edge using Adobe Premiere Clip. Edit photos and create graphics using Canva. Visual content will dramatically increase engagement, so taking the time to create high-quality images will certainly pay off.

Follow Trends

Monitor keywords, hashtags and URLs with the Keyhole. This app will track the performance of whatever variables you want to track across social media platforms. You can then use this data to be aware of trends and maximize engagement, or to follow the performance of your campaigns.

Schedule Posts

Most social media platforms allow users to schedule posts. This functionality is not always available on the app version, but other apps, like Buffer and Hootsuite, make it possible to link social accounts and schedule posts. Scheduling your social media posts delivers a host of benefits.

Save Time

Make the most of your availability by scheduling posts when you have time. Depending on the type of work you do and a variety of other factors, you may not be available when your followers are most likely to be active. Instead of missing out of this possible engagement, schedule posts so they will hit your followers’ feeds at the most opportune time.

Make the Best Use of Time

Scheduling your social media posts also ensures you will not forget to post. For instance, let’s say you have a big product launch and you’ve already set the date and time this new item will be available. Go ahead and schedule posts promoting the launch. This way, if something comes up and you are pulled away from your social accounts, this launch is still being promoted.

Manage Time Zones

If your customers are spread out in different time zones, you may be unable to reach them at times which are convenient to you. Scheduling posts to go live at ideal times in other time zones can position your content in front of your core audience at the best times.

Look at the Big Picture

Scheduling your social posts gives you the advantage of seeing everything all together. Loading up your queue gives you the chance to see if there are any gaps in your posts or if you are straying from your goals or voice. Seeing everything planned out for the day or week or month can help you identify patterns, like maybe you are being too self-promotional. This enables you to take a more strategic stance, and adjust your posts to best serve your brand and meet your goals.

Use Analytics

Using analytics in tandem with your social media apps can help you reach your audience. Hootsuite Analytics and Twitonomy are just two examples of social media apps that give you the ability to analyze data around your posts. Through evaluating past posts and determining what worked and when, you can replicate this success when you schedule future posts. Positioning your content in front of your audience at the right times increases the odds of engagement.

Make the Most of Your Social Media Business Accounts

Have do you use social media apps to the advantage of your business? Have you implemented any of these strategies? Or do you want to learn more? We’re here to help!

How to Set Up Your Business Profiles with Social Media Marketing Strategies in Mind

Your business profile may be the first introduction customers have with your brand, so it needs to make a good first impression. Taking the time to set up your profiles completely and properly can drastically help your brand’s online presence. These profiles are also part of your larger social media marketing plan, so it is important to make sure they align with your overall goals and objectives. Learn more and find out how to set up your business profiles with social media marketing strategies in mind.

Name and Username

The name you use to set up your account is how people will find you. Use your business name as your name. If your business name is your actual name, include something to help distinguish you the person from you the business, like LLC, if applicable, or your title, like motivational speaker or brand guru. Your username should be something obvious that users will identify with your brand.

Consistency

Every customer-facing aspect of your business should be consistent in terms of your brand. This means using the same logo, color scheme and imagery, as well as the same tone and language. Any variation, will look unprofessional and may cause users to think they are dealing with two separate businesses.

Informative

Your social media business profiles need to answer the basic questions anyone visiting your profile may have, like who are you, what products or services do you provide, and why do customers need your products or services. This info should be clearly and succinctly laid out. For example, if your business is a craft brewery that uses only local ingredients, that is the point you want to drive home. If you are a roofing contractor who specializes in residential jobs in a specific area, then this information needs to be made clear in your profile.

Fill Everything Out in Full

Each social media platform collects different information and may feature different character counts or restrictions in how that information is displayed. Whichever social media platforms you are working with, make sure to fully fill out every section. The more information you provide, the more your followers will get to know you, and the more search engines can rank you.

Work with the Space Allowed

If the character count is a few hundred words, make the most of it and boil down your biography into a few very informative sentences. If you have more space to really get into what you do, then go for it. For longer bios, make sure your first paragraph can stand alone and gets to the point. Most readers may not stick around after the introduction, so you want to make sure anyone who bails early still knows who you are and what you are about.

Make It Easy to Learn More

A quality profile should be a stepping stone for more information. Include links to your website, so customers who want to learn more, place an order or read your blog, can do so. You should also include contact information, like your email and phone number. People may want to reach out, so you should make it as easy as possible. Your profile should also include your hours of operation and your time zone, so users know when they can reach you.

Profile and Cover Photos

Including a profile photo is possibly one of the most important things you can do. A business profile without photos looks unprofessional and does not set the right tone. Failing to upload a photo will discourage users from going any further and learning more about your brand. Your profile photo can be your logo. When it comes to selecting a cover photo, you can use a photo of your brick and mortar storefront, pictures of your products, or a recent marketing image.

Interests

Some platforms include a section for users to list favorite books, movies, music and so on. People creating personal profiles usually fill the interests section out, but most businesses tend to skip it. You should fill this out as a way to add keyword value to your profile. Link to important documentaries and books relating to your industry, as well as important people like industry influencers and mentors.

Background

A section regarding your background is not available on all social media platforms, but you will find this on Youtube and Twitter. Take advantage of this section to provide more information, so your followers can learn about your business and get to know you.

Set Up Your Profiles

Everything your business does online is connected in one way or another. The more information you provide about your business, the more customers will get to know you and begin to develop a rapport with your brand. Learn more tips about setting up your business profiles with your social media marketing strategies in mind by and getting in touch by visiting our site if you have questions!

How to Save Time, But Still Be Active on All Your Social Media Business Accounts

Maintaining an active social media presence can make or break your brand. Social media business accounts make it possible to directly engage with your followers, enabling you to fine-tune your marketing strategy to better reach and serve your customers. This can translate into increased sales and position your brand as an expert and authority in your industry. Maintaining an active social media presence also takes time, but if you manage your time using these tips and tricks, you can get the benefit of an active presence without logging a bunch of hours.

Set Goals

Goals are key to any strategy because you have to know what you are working towards. Setting clearly defined goals makes it possible for you to figure out the steps necessary to reach that objective. The key to setting goals is to set realistic goals. Yes, it would be amazing to have the type of social media following that major brands like Nike or Microsoft have, but those brands have several decades and millions of marketing dollars invested in that following. Your goals must differ to fit the needs of your brand.

Good goals should also have a time limit. For instance, if your goal is to increase your average tweet performance by 25 percent, give that goal a due date. Knowing that you have until the end of the next quarter or six months to reach this goal will keep you motivated and working towards your objective. Setting time limits also ensures that you take stock of the situation and evaluate what worked and what did not work.

Identify Your Audience

Once you know your goal, you can identify the proper audience to reach that goal. If your goal is to increase sales, you need to reach new customers. In this instance, your goal is to reach prospective customers and convert them into actual customers. If your goal is to establish your brand as an authority in your field, you need to increase engagement with industry influencers, media and other important and high profile individuals. Targeting your audience increases the odds of achieving your goal. You can have stellar content, but if you are not positioning this content in front of the right people, then it will fail.

Fill Out Your Bio

Take the time to fill out your brand’s bio information. Optimizing your page with complete information about your brand will help answer questions and guide users to learn more. A completed bio also makes your brand look professional and serious. Lastly, full bios can help your brand rank well with search engines and drive organic traffic to your site and social media accounts.

Use Imagery

Visual content, from photos to videos and even graphics, are highly effective at catching people’s attention. Images can help tell your story and get users to stop scrolling when they come across your post in their feed. Use visual content in your posts to make the most of each post.

Cross Promote

Include links to your social media accounts on your blog, so readers can easily share your content across their platform of choice. You can also add a feed, so your latest social media posts appear on your homepage. This way visitors to your site will have a glimpse of what’s happening on your social accounts and have the option to engage. The easier it is for people to interact with your brand, the more likely they will. Including these links will take a few minutes, but can help drive activity and increase engagement.

Repurpose Content

Sometimes, instead of reinventing the wheel, you can re-purpose some of the content you already have to make it new again. Look back and see which posts resonated well with your followers, and re-share that content. Sometimes, seeing things again can be a good reminder for your faithful followers, but for others, sharing things a second or third time can also be effective because it may be the first time a customer sees it.

Remember to mix things up when reusing existing content to keep things new and interesting. Also, try to share things at different times, so people who may have missed it on earlier posts will be more likely to see it.

Use Notifications

Use notifications to your advantage to find out what is happening without constantly logging in and monitoring your social media accounts. Whether on your computer or your phone, notifications can clue you in when your followers are interacting with your brand, and this will enable you to follow up the right away.

Reach Out

Posting and engaging on your social media business accounts should be a daily affair. While this may sound like a lot, it is possible to streamline tasks to make the most of your time. Want to learn more about how to save time, but still be active on social media? We are here to help!

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