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We Want You to Top the Facebook Search Results

When it comes to marketing your business, Facebook is one of the most valuable and reliable tools you have at your disposal. However, while creating a profile or a page to interact with your followers is an excellent first step, how can you be sure that you’re maximizing your potential on the site?

Today we want to show you how to utilize Facebook’s search algorithms to your advantage. This system is similar to SEO on sites like Google, but because it’s based on social media, there are a few elements that are unique to Facebook. Let’s see how you can get top ranking.

Make Sure Your Information is Accurate

When building your business page (or profile), you will have to enter in various details about who you are, where you’re located, and how to reach you. If you want to be relevant in searches, you have to make sure that all of these details are accurate and up-to-date. If not, then you will rank lower because Facebook won’t think that you’re the real deal.

Some other things to keep in mind when entering your business information.

  • Make Your Name Searchable – think about how your leads and customers are going to try to find you on Facebook. If possible, try to incorporate additional keywords such as your location into your page name (i.e., John’s Business Los Angeles).
  • Make Multiple Pages for Different Locations – if you have more than one storefront, then you don’t want to split results by having different searches lead to the same page. For example, if you’re in LA and San Francisco, you don’t want LA people finding out information about your Frisco location and vice versa.
  • Use Geotagging – Facebook will rank searches based on your proximity to the person searching, so if you can verify your location with geotags or a map, it will help you rank higher for leads in your area.

Use Keywords Strategically

Like Google, you can maximize your search results by deploying targeted keywords throughout your content. Doing this will make your page seem more relevant to the search algorithms, which means that you want to be using keywords on a regular basis. Here are the best places to do that.

Profile Info

While your “about” section should be short and to the point, you want to fit a few critical keywords in there as well. For example, if you run a pizza delivery service in Los Angeles, your “about” section could be like this.

John’s Pizza Delivery was created in Los Angeles in 2018. We’re committed to providing fast delivery to our customers in the LA area, including Westwood, Santa Monica, and Hollywood. Order online or visit us at johnspizzadelivery.com. We have all your favorites, including pepperoni pizza, cheese pizza, and our signature dish – John’s California Pizza. Visit Us Today!

As you can see, there are a lot of quality keywords in there that will help the business get noticed in searches. Adding this kind of variety will ensure that your page gets ranked highly for more results, such as online ordering, pizza delivery in Santa Monica, etc.

Posts

Whenever you’re posting as a business, you should utilize keywords as much as possible. You want to avoid “keyword stuffing” as it will come across as inauthentic to your audience, but a few here and there will make a big difference. The more posts you have related to a particular keyword, the more relevant you will be in Facebook’s eyes.

Be Active

One thing that many small businesses forget about social media marketing is the fact that you have to be social. It’s not enough to just create a page, add a few posts on a regular basis, and make sure your information is up to date. You also have to engage with your followers and be active on the site if you want to get the top ranking in searches. The best ways to do this are-

  • Follow Other Pages and People – the more people you follow, the more connections you have and the more that Facebook will see your page as legitimate. When following others, however, try to find ones that are similar. This will help your rankings as Facebook will see that you’re engaged in that particular topic or keyword.
  • Like and Comment on Posts – when your account has a lot of activity, that shows that you’re a legitimate business, and you will rank higher than those who barely do anything.
  • Share Across Platforms – if you share Facebook posts on other sites like Twitter and Instagram (also owned by Facebook), it will make your page more relevant to that topic.

Use Automate Your Social

When running a business, your time is valuable. However, if you want to make sure that your Facebook marketing strategy is working, you have to invest more time in the social aspect of the site. Why not let us handle it for you? We have the tools and the expertise to help you rise to the top of search results, and we’ll make sure that you love the results. Contact us today to get started.

Resources:
http://smallbusiness.chron.com/appear-top-results-facebook-26455.html
https://www.adweek.com/digital/facebook-search-rank/

Top Social Media Apps Your Competitors Are Using (and You Need)

These days, social media is everywhere. No matter where you go online or what you look at, there are people liking it, sharing it, and talking about it. As a business owner, you know that having a social media presence is valuable, but are you doing enough to cultivate the attention you want?

One of the crucial things to consider is whether or not you’re using the right social media apps. While having profiles on different platforms is a great place to start, having additional apps can make it so much easier to manage them.

Today we’re going to highlight the ones that are making the most significant impact on your market and how you can use them to full effect.

SocialDrift

One of the most critical aspects of social media marketing is engagement. If you’re not talking, liking, and commenting on your follower’s posts, they are much less likely to pay attention to what you have to say.

However, as your following increases, it becomes less and less viable to do all of this manually. That’s why SocialDrift can become your best ally. It automatically engages with your followers based on data you input into the system.

What’s so great about this app is that it uses machine learning to adapt to the needs and wants of your customer base. This gives it an edge that helps ensure that your engagement doesn’t feel too “robotic” or forced.

Adobe Premiere Clip

If you’re not utilizing video marketing, then you’re leaving a lot of potential on the table. Most online users (including mobile) say that video is more impactful, and video clips have much more engagement than static photos or text posts.

But how can you create stunning video content on the fly? With Adobe Premiere Clip, you can edit your material quickly and professionally, which will help elevate your marketing presence. While we would prefer if it had social media integration, it’s easy enough to upload saved clips onto your page.

Trend Spottr

Social media moves in waves. A topic or idea blows up, everyone talks about it for a while, and then it disappears as quickly as it came. If you want to be on top of all of the new trends, then let Trend Spottr do the work for you.

This app will search through social media platforms to find out what your audience is talking about the most. If it spots a trend, then it will notify you so that you can capitalize on it before it becomes outdated.

Since the internet’s attention span moves at lightning speed, it’s imperative that you stay on top of trends and move onto the next one faster than the competition. This app will help you achieve more success this way.

Buffer

You know that posting content is an ongoing thing, but how can you make time for social media when you have so many other items on your plate? With Buffer, you can plan ahead and schedule posts across various accounts well in advance. Thus, you can utilize your time more efficiently by creating posts and collaborating with colleagues when it’s most convenient for you.

Your audience will see consistent posting and engagement, and they’ll never suspect that you only do social media stuff at night when you get home from work.

Signal Instant Messaging

While this app is not designed for front-facing marketing, it’s a critical element in your collaborative strategy. Never talk about sensitive information without encrypting it first. Signal offers that kind of security so that you can speak freely without it getting out to the public.

Zuum

If you want to maximize your social media marketing strategy, you have to analyze what’s working and what isn’t. Zuum enables you to compile all of your data across every profile you manage and see the effects of your posts. With this one app, you can feel the pulse of your followers and understand what they’re responding to the most. This data is invaluable when making sure that you’re adapting to your customer’s needs.

Unsplash

While video is king, that doesn’t mean you should discount images and graphics in your social media marketing. Platforms like Instagram are made for pictures, so you want high-quality options to help you stand out. Unsplash is an app that offers an extensive array of photos. Best of all, you can integrate them into your social media posts without any hassle.

Contact Automate Your Social Today

As you can see, having the best social media apps is going to make your life easier. However, you still have to take the time to use them if you want to get the best results. If you don’t have the time or patience, however, then let us take care of it for you. We can handle all of your social media integration and marketing so that you can focus on what matters most – your customers. We’ll bring them in, and you keep them coming back for more.

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