How Social Media Marketing Services Utilize Social Media

How Social Media Marketing Services Utilize Social Media

Social media can be used to grow any business, including social media marketing services. The same techniques that help increase awareness and recognition of other brands work exactly the same for marketing services. Learn more about the insider tricks of the trade and put social media to work for your business.


Before you can do anything, figure out what you want to achieve. Create specific goals and then create a plan, complete with due dates, to help you reach those goals. Goals should be realistic. Adding a couple of hundred followers in one month may be feasible while adding 1,000 followers in one month is very ambitious. Attempting to reach unrealistic goals will set you up for failure and can be very discouraging.

You can always revisit your goals if necessary. If you find that you easily reach goals, reevaluate and start working towards something new. Continue to measure progress, set goals and create a plan or strategy to reach your latest round of goals.

Find the Right Network

There are tons of social media platforms available. Major platforms, like Facebook and Twitter, are probably safe bets when it comes to choosing which social media platforms to use. However, do some research and figure out the best platforms for your brand. Most platforms provide analytic data, so you can get an idea of who exactly is using the platform. Line this data up to your demographic to figure out which social media platforms make the most sense for your brand.

Keep in mind that the right platform for your brand may actually be several platforms. If you find your demographic is spread out over multiple platforms, then be prepared to set up accounts of each relevant platform. Make the best use of your time and avoid platforms not used by your demographic. Going where your customers are will increase the odds of reaching your target audience.

Create Accounts

In order to make social media work for your business, you need to create an account on your platform(s) of choice. Setting up an account, filling everything out in full and uploading timely and relevant user images and banners creates a polished and professional appearance. Include links to your site and complete biographical information to help users get to know your brand and understand what you are all about.

Customize Content Based on the Platform

You can share the same content across different platforms but take the time to customize the content based on the specific platform. Each social media platform has their own unique quirks. Most notably, Instagram is ideal for photos and videos, Twitter limits posts to 280 characters, while Facebook is better suited for longer text-based posts. Tailor each post to perform on the social media platform you are using in order to maximize user engagement.

Make the Most of Specialized Features

Each social media platform has different features designed to help set that platform apart from the others, but also to help you connect with users. Check out the features available on your platforms of choice and put them to work to promote your brand. For instance, Facebook offers live streaming through the Facebook Live feature and Instagram offers IGTV. Learn how to use these features and put them to use promoting your brand.

Carve Out Time for Community Building

The ultimate goal of social media marketing is to grow your brand, and one way to do that is through building your online network and community. Take time to engage with others, like customers, vendors, employees and even competitors if it makes sense. By liking, sharing and commenting on the posts of others, you will increase your visibility and also create an approachable image for your brand.

Review the Data

Check out the analytics to get an idea of how your posts perform. Most social media platforms provide analytic information for users with admin privileges. Tools like Google Analytics provide insight into how much traffic comes to your website via social media to help you understand how your posts are performing.

Try to identify patterns to figure out what makes users engage with some posts over others. When you find these patterns, integrate these findings into future posts. For example, if you notice that a lot of users respond to posts that go live at a certain time on a specific day of the week, make sure to always post during that time. On the other hand, if you notice part of your posting strategy is completely failing to connect with users, abandon ship and move on to something new.

How to Use Social Media Like a Pro

Harnessing the reach and capabilities of social media puts your brand into contact with your customers and will grow your brand. Using social media like a professional can help you take your business to new heights. Learn more about how to make the most of social media marketing by reaching out to our team.