How to Decide What Hashtags to Use on Twitter to Drive Your Business

How to Decide What Hashtags to Use on Twitter to Drive Your Business

Hashtags are a great way to help customers find your business. Selecting the right hashtags can expand your reach and drastically increase awareness of your brand. Still, sometimes figuring out which hashtags to use can be a headache. Here’s how you can decide which hashtags to use on Twitter to drive your business.

Types of Hashtags

Hashtags are like search words, and just how certain words deliver certain results when typed into the bar of a search engine, hashtags can be used to help users on Twitter find posts. There are different types of Hashtags. These different hashtag categories each serve unique and specific purposes. When selecting hashtags for Twitter, it’s necessary to understand what you want to achieve in order to choose the best hashtags for the job.

Branding Hashtags

Any type of hashtag related to your brand or a specific campaign serves the purpose of promoting your business. These hashtags direct users to your posts and increase awareness of your brand. Using your company name or slogan are examples of branding hashtags. For instance, Nike using #JustDoIt and KitKat using #HaveABreak are both examples of branding hashtags.

Utilizing your company name or a slogan as a hashtag can make it easy for users to find all of your posts. Choosing to use a hashtag around a specific campaign or event can help raise awareness of sales, new product launches and other events.

Content Hashtags

Hashtags that directly relate to and sum up the content of your posts help users interested in certain topics separate your company from the rest. Examples of content hashtags would be a printing company using the hashtag #Stationery or a company that manufactures solar panels using hashtags like #Solar or #Renewable. Using content hashtags related to your industry, products or services can help customers find your business.

Niche Hashtags

A niche hashtag targets a specific audience. These tags are not specific to your brand, but they still serve the purpose of helping users find your posts. For instance, Twitter users who are into photography may use hashtags like #Photography or #PhotoOfTheDay. These are somewhat broad terms that are still strong enough to reach people interested in the topic find relevant tweets.

Keep It Simple

The goal of hashtags is to make it easy for users to find your posts. In order to make it easy, stick to simple words and phrases. Hashtags should be easy to spell and easy to remember. Long jumbles of letters and words that are hard to understand will likely prove ineffective. Readers should be able to immediately read and understand a quality hashtag.

Do Some Research

Your hashtag needs to stand apart from the rest, so run a search of any potential hashtags you plan to use before going live with them. You want to see if the hashtag is already being used, and if it is active, how are people using it? If your hashtag of choice already has an existing history that is not relevant to your brand, you may want to avoid using it. Some hashtags may sound innocuous but can still have social, cultural or political implications that will distract from your marketing strategy.

When searching for the ideal hashtag to use, you can search directly on Twitter. Take the time to also search your potential hashtags on other social media platforms and Google. Again, you want to find out how these terms are being used in order to avoid any negative or irrelevant associations. Just because a hashtag isn’t being used on Twitter doesn’t mean it isn’t being used elsewhere and already has some baggage.

Monitor Trends

Twitter makes it easy to track current trends. Keep an eye on what is trending and be ready to post when you come across something relevant to your brand and your products or services. Finding a relevant trending hashtag may not often happen, but when it does, you can really expand the reach of your post and help make users aware of your brand.

Several tools make it easy to monitor hashtag trends.

  • Hashtag.org is a pay site that tracks hashtags across various social media platforms and provides useful metrics.
  • Trendsmap provides an interesting visual representation of trending hashtags based on geographic location.
  • Hashtagify is another free tracking tool that offers a wealth of analytic data to help users make the most of hashtags.

Make a Decision

The right hashtags can be a game changer and seriously increase awareness of your brand and positively impact your Twitter presence. On the other hand, failing to use the right hashtags may garner attention for all the wrong reasons. Do you need help to decide what hashtags to use on Twitter to drive your business? We’re here to help, so reach out, and let’s figure out the right hashtags for your business.

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