How to Save Time, But Still Be Active on All Your Social Media Business Accounts

How to Save Time, But Still Be Active on All Your Social Media Business Accounts

Maintaining an active social media presence can make or break your brand. Social media business accounts make it possible to directly engage with your followers, enabling you to fine-tune your marketing strategy to better reach and serve your customers. This can translate into increased sales and position your brand as an expert and authority in your industry. Maintaining an active social media presence also takes time, but if you manage your time using these tips and tricks, you can get the benefit of an active presence without logging a bunch of hours.

Set Goals

Goals are key to any strategy because you have to know what you are working towards. Setting clearly defined goals makes it possible for you to figure out the steps necessary to reach that objective. The key to setting goals is to set realistic goals. Yes, it would be amazing to have the type of social media following that major brands like Nike or Microsoft have, but those brands have several decades and millions of marketing dollars invested in that following. Your goals must differ to fit the needs of your brand.

Good goals should also have a time limit. For instance, if your goal is to increase your average tweet performance by 25 percent, give that goal a due date. Knowing that you have until the end of the next quarter or six months to reach this goal will keep you motivated and working towards your objective. Setting time limits also ensures that you take stock of the situation and evaluate what worked and what did not work.

Identify Your Audience

Once you know your goal, you can identify the proper audience to reach that goal. If your goal is to increase sales, you need to reach new customers. In this instance, your goal is to reach prospective customers and convert them into actual customers. If your goal is to establish your brand as an authority in your field, you need to increase engagement with industry influencers, media and other important and high profile individuals. Targeting your audience increases the odds of achieving your goal. You can have stellar content, but if you are not positioning this content in front of the right people, then it will fail.

Fill Out Your Bio

Take the time to fill out your brand’s bio information. Optimizing your page with complete information about your brand will help answer questions and guide users to learn more. A completed bio also makes your brand look professional and serious. Lastly, full bios can help your brand rank well with search engines and drive organic traffic to your site and social media accounts.

Use Imagery

Visual content, from photos to videos and even graphics, are highly effective at catching people’s attention. Images can help tell your story and get users to stop scrolling when they come across your post in their feed. Use visual content in your posts to make the most of each post.

Cross Promote

Include links to your social media accounts on your blog, so readers can easily share your content across their platform of choice. You can also add a feed, so your latest social media posts appear on your homepage. This way visitors to your site will have a glimpse of what’s happening on your social accounts and have the option to engage. The easier it is for people to interact with your brand, the more likely they will. Including these links will take a few minutes, but can help drive activity and increase engagement.

Repurpose Content

Sometimes, instead of reinventing the wheel, you can re-purpose some of the content you already have to make it new again. Look back and see which posts resonated well with your followers, and re-share that content. Sometimes, seeing things again can be a good reminder for your faithful followers, but for others, sharing things a second or third time can also be effective because it may be the first time a customer sees it.

Remember to mix things up when reusing existing content to keep things new and interesting. Also, try to share things at different times, so people who may have missed it on earlier posts will be more likely to see it.

Use Notifications

Use notifications to your advantage to find out what is happening without constantly logging in and monitoring your social media accounts. Whether on your computer or your phone, notifications can clue you in when your followers are interacting with your brand, and this will enable you to follow up the right away.

Reach Out

Posting and engaging on your social media business accounts should be a daily affair. While this may sound like a lot, it is possible to streamline tasks to make the most of your time. Want to learn more about how to save time, but still be active on social media? We are here to help!