Is Social Media the Solution to Your Marketing Woes? Keep Reading!

Is Social Media the Solution to Your Marketing Woes? Keep Reading!

Are you hitting a wall with your online marketing strategy? Are you wondering what you can do to stimulate your campaign and start getting the leads and conversions you crave? If so, then you might be falling short in one critical area – social media.

All too often, businesses neglect their social media profiles in favor of more traditional marketing methods. However, with the rise and prevalence of these platforms, social media is quickly overtaking standard marketing strategies, meaning that you have to do more to keep up.

Today we want to show you why social media can and should be an integral part of your campaign. We’ll also discuss some essential elements to include to maximize your potential. You can’t afford to ignore social media any longer.

By the Numbers – How Influential is Social Media?

We want to share some data that will showcase why these platforms can be so crucial to your business. If you’re not developing and crafting a killer social media campaign, then you’re losing out big-time.

  • 81 percent of millennials check Twitter daily.
  • 75 percent of men and 83 percent of women use Facebook.
  • 91 percent of social media users access these sites via mobile apps.
  • YouTube reaches more 18-34-year-olds than any cable TV network.
  • 79 percent of Americans use Facebook.
  • 32 percent of people use Instagram.
  • 31 percent use Pinterest.
  • 24 percent use Twitter.

Overall, that’s a lot of people on social media. Even better, the majority of them check their accounts on a daily or weekly basis. Thus, the more prepared you are to reach them, the faster you can develop leads and convert them into sales.

Benefits of Social Media

While we can understand the broad appeal of social media, how does that translate into marketing success? Here are a few of the reasons why you need to invest in a smart strategy across all social channels.

  • Broad Audience – as the stats above confirm, everyone is on social media, and that trend is going up.
  • Personalization – people want to connect with a business, not be “just another customer.” Social media allows you to do that on a personal level.
  • Cost Savings – while promoted ads can take some investment, all social profiles are free to use.
  • Viral Potential – if you can strike a chord with your audience, they will become your best brand ambassadors. Promoting your material faster and more widely than you could by yourself.
  • High ROI – with free tools at your disposal, you get more profit off of each conversion.

How You Can Utilize Social Media Effectively

It’s not enough to create a profile and add some pictures and posts on occasion. Social media marketing is just like any other – it takes time, energy, and perseverance to make it work. If you’re not investing sufficient resources into your campaign, then what’s the point of having a profile?

Here are some ways that you can maximize your social media potential.

Step One: Assess Your Goals

As with any marketing strategy, you have to determine what you’re trying to achieve. If you go into your campaign blind, then how are you going to know if you’ve succeeded?

When crafting a campaign, think about specific, quantifiable goals. Do you want to increase your subscriber list? Are you trying to get more traffic to your website? Do you need to promote your blog?

Whatever your goal is, make sure that you can tailor your content around it. While you don’t have to focus exclusively on a single campaign, you have to be sure that you’re making strides in achieving your goal. Usually, when a strategy fails, it’s because it was too broad or it fizzled out before it could succeed in its objective.

Step Two: Find Your Audience

Once you know where you’re trying to go, the next step is determining how you’re going to get there. Another pitfall that many marketing strategies encounter is that they are too vague or too broad in their approach.

Instead, you have to figure out the type of people you want to attract. You need to analyze what their interests are so that you can tailor your content to meet their needs.

Who is your ideal customer? What is it about your product or brand that speaks to them personally? Why would they choose you over a competitor? What are their likes, dislikes, and passions?

The more you can understand your audience, the better prepared you’ll be and the more engagement you’ll have with your social media content.

Step Three: Engage

Too often, businesses fail at one of the fundamental aspects of social media – the social part. They may be good about posting content regularly, but if you aren’t engaging with your audience, it won’t have the same impact.

To make the most out of your social media marketing, you have to act like one of your customers. That means following other pages and people, liking and commenting on posts, and replying to messages. These days, customers expect businesses to be connected on social media, so if you come up short, they won’t care about what you have to offer.

Contact Automate Your Social Today

Why are businesses falling short in their marketing campaigns? Because they don’t have the time or resources to make it work. At Automate Your Social, we can develop a customized strategy that will enable you to succeed at social media without having to spend countless hours on the computer. Contact us today to find out how we can transform your marketing potential and turn your woes into successes.