Quick Guide to Twitter Marketing Secrets You Need Today

Quick Guide to Twitter Marketing Secrets You Need Today

When it comes to online marketing, one of the best places to find your audience is on social media. As one of the largest social media platforms around, Twitter is a fantastic place to develop a wide-reaching campaign that can help you connect with your customers.

If you’re new to Twitter, it can seem a bit daunting to try and master all of the various intricacies of the site. Fortunately, we have compiled some of the basic elements that will help you succeed. Whether you’re just starting your campaign or you want to elevate it into something better, follow these guidelines, and you’ll be on your way to success in no time.

Use Images in Your Tweets

Although Twitter is not as image-friendly as other sites like Instagram or Facebook, that doesn’t mean that you shouldn’t utilize them whenever possible. For the most part, pictures are going to generate more buzz than text or links alone, so be sure to mix things up and get the most out of each of your tweets.

Pro Tip: you can add up to four pictures in every tweet, so don’t feel limited to just one. Best of all, photos don’t count towards your character limit so that you can get the best of both worlds.

Schedule Tweets Ahead of Time

Regardless of the platform you use, the basis for any successful marketing campaign is to stay active and engaged. If you post a tweet every other week, you’re not going to make as much of an impact as you would if you tweeted every day.

Unfortunately, if you’re like most professionals, you don’t have time to get on Twitter and formulate posts to share. Thankfully, though, you can schedule all of your tweets ahead of time, saving you a lot of headaches in the future. You can do this with a third-party system like HootSuite, where you can manage all of your tweets to maximize their potential.

Pro Tip: don’t set your tweet schedule and forget about it. The world changes rapidly, and you have to stay on top of new trends if you want to stay ahead. Be sure to capitalize on fresh topics and adjust your scheduled tweets as needed to make the most impact.

Embed Tweets on Web Pages

The great thing about online marketing is that it’s synergy in action. You don’t have to spend all of your time on one site to get the kind of cross-promotion you need to make waves with your campaign.

Twitter allows you to embed tweets on your web pages so that people can engage with them wherever you want them to. The great thing about this tactic is that it can show your audience that you’re on social media, which can help you get more followers. For example, if you’re using SEO to drive traffic to your website, you can embed tweets to encourage users to find you on Twitter as well.

Pro Tip: Only use the best tweets for embedding. It’s tempting to update these embedded tweets often, but if they aren’t eye-catching or they don’t relate to the content on the page, then they won’t deliver the same results. Quality is going to go a lot farther than quantity.

Make Multiple Twitter Accounts

Many companies believe that they have to limit themselves to a single Twitter page. However, this is a mistake. The reason for that is because you want to be able to engage with a variety of customers, which can be all but impossible if they are all going to the same place.

Creating multiple accounts allows you to focus your time and energy on more meaningful interactions. Have one account to address customer complaints and another to promote sales items. Each account is still tied to your company, but they are much more effective at spreading a particular message.

Pro Tip: if possible, assign different people to these accounts so that you aren’t spreading anyone too thin.

Engage With Users

Social media is meant to provide a platform for interactions. Unlike other marketing techniques, your campaign shouldn’t be one-sided. Twitter is an excellent place to engage with your audience in a more meaningful way, so don’t miss out on a golden opportunity to make the most out of your Twitter account.

To get more engagement, you should be replying to tweets, retweeting followers, and mentioning those who promote you. The more interaction you have with your audience, the more interested they will be in listening to what you have to say.

Pro Tip: Encourage users to direct message you with complaints and promote positive interactions. To do this, send a DM to anyone who blasts you on the site so that you can resolve the issue without the publicity.

Contact Automate Your Social Today

If you’re ready to make the most out of your Twitter campaign, contact AYS today. We know how to formulate eye-catching tweets that will generate more buzz for your business. We have the experience and expertise to help you grow organically and meaningfully so that your customers will be much more loyal. See how we can transform your online marketing strategy.




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