The Ins and Outs of Social Media Marketing

The Ins and Outs of Social Media Marketing

Social media is a marketing force that can drastically grow your business if leveraged properly. The catch is, you need to understand and capitalize on the right trends to best position your brand in front of your target audience. Social media marketing can seem simple and overwhelming all at the same time. Here’s what you need to know about the ins and outs of social media marketing to grow your business.

Understanding Social Media Marketing

Social media marketing is essentially using social media to connect with your target demographic. The way you connect is through the creation of quality content that will appeal to your customers and potential customers. This content should consist of blog posts, images, graphics, videos and more. Share this high-quality and appealing content across your social media accounts to raise awareness of your brand and your products or services.

Defining Engagement

The way people interact with your posts is defined as engagement. When people like, share and comment on your posts, your engagement increases. High levels of engagement help your social media marketing strategy on two fronts. Your content is intended to be interesting and appeal to your audience. Users interacting with your posts is evidence your content is engaging.

Social media platforms are governed by algorithms. Each platform uses a proprietary algorithm, but they all prioritize engagement. The more users engage with your posts, the wider the distribution the social media platform will provide your posts.

Pick Your Platform

Just about everyone is on social media now. Twitter and Facebook dominate, but people are also using Instagram, LinkedIn, YouTube and a plethora of other platforms to connect and communicate with friends, family and others from all over the world. People have become so attached to their smartphones that there is even a term used to describe the fear and anxiety people feel when they are separated from their mobile devices.

In order to reach your audience, you need to be on the platform or platforms your customers are most likely to use. You can determine this by reviewing the analytic data for each platform. Setting up accounts on the right platforms is a step in the right direction, but you still need to ensure you are posting the right content to the right social media platforms.

Target Your Posts

Different types of posts do well on different platforms. The clear examples are videos on YouTube and images on Instagram, while Facebook and LinkedIn allow lengthy posts, making them better suited to relaying written information. Posting the same content verbatim across different platforms can prove ineffective. Tailor your posts to your platform of choice to give it the best chance possible of promoting engagement with followers and other users.

Call to Action

Quality posts need to achieve a goal. Goals generally will be about increasing awareness or sales and can range from getting more likes and followers to getting users to visit your website to read a blog post or see your latest product offering. Posts should be catchy and compelling and encourage users to do something, like visit your website, share the post, comment or something else. When in doubt, you can simply ask users to do what you want. Crafting a post that asks users to share or retweet or check out your latest blog post can help you meet your objective.

Pay Attention to Trends

Trends are always emerging and evolving. Putting a trend to work for your social media marketing can help expand your reach. Some trends are fleeting, so getting behind the wrong trends can end up being a waste of time and do nothing to improve your engagement. It pays to be in the know and aware of new trends but remain cautiously optimistic and don’t go all in until these trends are proven.

A great way to help identify lasting trends is when they are features built into a platform. For example, Facebook Live started out as a trend, but it is now here to stay. This feature is a great way to connect with users, and it can be a very integral part of your social media marketing strategy.

Start Using Social Media Marketing

The sooner you start using social media to market your business, the sooner you will get the hang of things and start seeing results. Expect a lot of trial and error as you navigate social media with the intent of growing your brand, but when it all comes together, the hard work will be worth it. Want to learn more about how to put social media marketing to work for your business? Get in touch with the Automate Your Social team to find out how we can help!