Twitter Can Help You Grow: Here’s How to Use the Social Platform

Twitter Can Help You Grow: Here’s How to Use the Social Platform

Twitter is a social media platform that serves as a news source for many of its users, while also facilitating communication and bringing people together. With about 67 million active users in the U.S., Twitter is one of the top social media platforms. Twitter can help your business reach existing customers and position your brand in front of new customers to help grow your business. Here’s what you need to know in order to use Twitter to grow your business.

Set Up Your Account

When setting up a business account on any platform, it is important to provide full and complete information. This helps users learn about your business and get to know your brand. Some pieces of information are required on Twitter, such as your name and handle. Your name is simply your business name, and your handle is the shortened name you choose that is preceded by the at symbol (@). A handle is important on Twitter and this is how others will tag you in posts. Finding the right handle can be tricky. You want something that clearly represents your brand and is easy to read and understand, as well as being available.

All In

Also fill out the optional information, like your bio and location as well as your profile and banner images. The more information you provide, the more users can get to know your brand. Everything needs to be cohesive and showcase your brand. This will help your business appear serious and professional and ensure users recognize your account as representing your brand.

Use Hashtags

Twitter is known for hashtags, which are words or phrases that follow a pound sign (#). Users can search Twitter by hashtags, so including relevant hashtags in your posts can help users find those posts. Hashtags are particularly handy for helping users who do not already follow you, find your posts. This is a great opportunity to spread your reach and introduce your brand to new users.

Find Relevant Hashtags

It can be enticing to use a bunch of hashtags to help increase the visibility of posts. Resist the urge and only add a couple of relevant hashtags. Going overboard may give your posts the appearance of being almost like spam, and can turn users off from engaging with your posts.

Start Trending

Twitter makes it easy for users to see what hashtags are trending. Simply go to the search page and scroll to see what hashtags are currently popular. Using a trending hashtag, when relevant to your post, can help increase how many users see your post and learn about your brand. The key is to make sure the trending hashtag is relevant. Trying to latch onto a trend when it just doesn’t make sense will do nothing to increase engagement and may actually hurt your brand’s image.

Include Multimedia

Photos, gifs and videos do well on all social media platforms, and Twitter is no exception. Include images and other forms of multimedia to help generate interest and get users to interact with your tweets. Eye-catching and relevant multimedia will cause users to stop scrolling through their feed to see what your post is all about. Twitter even features a built-in gif keyboard to make it easy to find the right image.

Poll Users

A built-in poll feature further increases engagement. Add a poll to learn more about what your followers think. This can help steer decisions about new products and services and the direction you take your brand, but it can also be fun, show users your brand’s personality and help raise awareness of your brand.

Grow Your Community

Social media is ultimately about being social. Follow members of your community, whether they be customers, influencers, vendors, media and even competitors. As you build your network, it is important to engage with these users and like, comment and share their posts. This will help support your industry, but also increase the awareness and recognition of your brand.

Create Lists

Twitter makes it easy to organize users by groups using the list function. You can create and add users to lists, so you can easily zero-in on posts made by specific users. For instance, you can generate a list of industry influencers or members of the media and add relevant users to those lists. When you go to those lists, you will see all of the posts made by those users. This is a great way to see a custom feed and help streamline the act of community building.

Start Growing with Twitter

As one of the top social media platforms, Twitter has a lot to offer your business. Mastering how to use Twitter can help you reach a wide audience and grow your business. If you want to learn more about leveraging Twitter for your business, reach out to the Automate Your Social team, and we can help!