Twitter Marketing Myths You Believed to be True
Twitter Marketing Myths You Believed to be True
Twitter puts you into direct contact with your customers and keeps you informed on trends and relevant news in your industry. This is a great tool to learn about your demographic and provide the content that your followers need to form a bond with your brand and help convert them into customers. Despite the usefulness and real value that Twitter delivers, there are some myths circulating about how to best use this social media platform. We took a look at several of these Twitter marketing myths you believed to be true and determined how you should leverage this tool to best serve your customers and ultimately your brand.
Myth #1: You Can Increase Your Followers by Following People In Order to Get Them to Follow You Back. Once They Return the Favor You Can Unfollow Them.
The logic here is that if you follow people, they will be polite and follow you back. You certainly want lots of followers on social media, given that this is a large audience you can potentially convert into customers. This is a great example of bigger not always necessarily being better. You want followers, but you want quality followers who are part of your demographic and are more likely to convert sales. Cushioning your list with followers for the sake of simply increasing the total number will not directly relate to sales and may cause unnecessary distractions in your feed. Many users also find this practice tricky and dislike it, so doing this may cause users to form a negative association with your brand.
The best practice is to be genuine and sincere when choosing who to follow. Quality leads who will engage with your brand can help establish your reach and lead to sales. These are the followers you want to build relationships with instead of simply casting a wide net.
Myth #2: Including Lots of Hashtags in Your Posts Will Ensure Your Tweets are Seen by More People and Will Improve Engagement.
This is another instance of more not necessarily translating to better. Hashtags are a great way for users to find your posts, but there is such a thing as too many hashtags. Users engage with tweets with one or two hashtags more than tweets with three or more hashtags. When composing your tweets, it is best to stick to one or maybe two relevant hashtags and resist the urge to max out the character count limit on additional hashtags.
Myth #3: The End Goal of Every Interaction is to Close a Sale, So Include a Sales Pitch Everytime You Engage With a Follower.
Ultimately, as a business your goal is to make sales; however, don’t be pushy and try to close a sale from the start. Every follower is at a different stage of their journey as buyers, and you need to figure out where that person is exactly and work from there. Users may be turned off and unreceptive if you immediately start out with a sales pitch or turn every interaction into a pitch. Instead, share useful content or funny memes to lay the groundwork for a long-term and successful relationship that can lead to sale conversions.
Myth #4: To Drive Traffic to Your Site You Should Only Tweet Links to Your Blog and Landing Pages.
You create content that delivers value to your clients, so you definitely want to share that in order to help your clients make informed purchasing decisions and establish your brand as an authority in your industry. However, mix things up and include links to other sites and useful pages besides your own. Exclusively pushing your own content creates a very sales oriented vibe that may turn off some followers.
Pointing your followers in the direction of worthwhile content from sources other than yourself may seem counterintuitive, but your followers will appreciate it and value your insight and helpfulness.
Myth #5: You Should Find a Way to Post About Trending Topics in Order to Increase Engagement of Your Posts and Therefore Awareness of Your Brand.
It can be exciting to watch a trend unfold and evolve, and it is also fun to participate in a trend. If a trending topic is relevant to your business, industry or your brand’s mission and you have a relevant post to share, then go for it. Wedging a trending topic into your posting schedule can seem contrived and not provide value to your followers. When you stop providing value, you will lose followers, so only stick to trends that have a clear tie into your brand and industry.
Trending topics change rapidly. While it is important to know what’s going on and keep your brand relevant, constantly monitoring trends may take up time you could devote to crafting quality tweets that promote your content marketing strategy. This isn’t to say you should avoid trending topics, but be aware of how you spend your time.
How to Separate Fact From Fiction
The thing about marketing myths is they seem plausible, so it can be easy to fall into the trap of believing that they are true. Avoiding these pitfalls can help you build your brand and create a network of loyal and dedicated followers. Do you want to learn more about Twitter marketing myths and how to avoid them? We’re here to help you create an effective social media marketing strategy.