Ways to Use Your Twitter Login to Boost Audience Reaction

Ways to Use Your Twitter Login to Boost Audience Reaction

Getting traction on Twitter can be a challenge, but if you master this challenge, the payout can be huge. With so much content already out there, it can be hard to get a tweet in edgewise, but with some simple tips and tricks, you can build a loyal and engaged following that will seek out your content. Here are six ways to use your Twitter login to boost audience reaction.

1. Include Visuals

Now that images no longer impact the character count limitations on each tweet, there is nothing holding you back from including photos, GIFs and other visual content. Twitter started out as a very text heavy platform, and there will always be a place for text. However, text is usually boring to look at, and in a sea of text-exclusive posts, your tweets may be lost. Help your posts stand out by including relevant images, infographics and more. Anything that is visually interesting will pull your followers in and encourage them to read your tweets and follow your links. Even including emojis can help make your tweets visually interesting.

The ideal images will be stunning and visually engaging. Photos should be high resolution and feature a strong focal point. When using pictures, make sure you have the rights to use the images. Get creative and design your own images or graphics for customized content. Subscription services, like Adobe Spark, allow you to create visual content with ease.

2. Be Brief

Just because you have 280 characters available per tweet, it doesn’t mean you need to use each and every one. Lengthy tweets are more likely to be overlooked, so keep your posts short and to the point. There will certainly be times you need to push the character count restrictions to the limit in order to get your point across, but generally, the shorter, the better when it comes to crafting the perfect tweet.

3. Avoid Spoilers

When using Twitter to get readers to check out your blog or your site, make sure not to reveal too much. If your tweet completely sums up the blog post you are linking to, then your followers have no reason to follow the link and check out your post. Craft your tweets to tease your followers and get them interested in learning more while enticing them to read your blog. A great way to do this is by asking questions in your tweet and directing your followers to follow a link to learn the answer.

4. Repeat Yourself

Constantly tweeting the same info verbatim is bad form and will likely cost you some followers. However, with the amount of tweets in most user’s feeds, it is completely possible that your followers may miss a tweet on occasion. Sharing content repeatedly and on different days and at different times will increase the odds that your followers will see it at least once.

When sharing the same content via Twitter, make sure to mix things up so each post is different and engaging. Change the image and text so users who happen see all of the tweets are not bored or irritated by your persistence. Swap out hashtags to reach a broader audience. Spread these tweets out over several days and even weeks and tweet on other topics in between in order to provide varied content. This technique can also give new life to old content. Share old but still relevant content occasionally to provide value to your followers and possibly generate some clicks.

5. Survey Your Followers

Create engagement and get a reaction by asking your followers questions. Brainstorm relevant questions that your followers may have about your brand or your industry and put these questions out there in a poll. Use the info collected through the survey to create content that appeals to your readers. When you share the content on Twitter, make sure to tag users who participated in the poll to let them know you value their feedback.

6. Create a Community

Constantly promoting yourself will get old quick, so share useful and relevant articles from other users and sources. Make sure to tag the source to give credit where it is due, even if that means mentioning your competition. Continually providing useful and relevant content, even from other sources, will help your followers identify your brand as a trusted source. This move helps to establish your brand as an authority in your field and builds goodwill across the industry.

Boost Engagement

When leveraged effectively, your Twitter login can help boost audience reaction. Engaged followers develop a relationship with and are more interested in your brand, and more likely to share your posts and expand your reach to a wider audience. Putting these tips to use can boost your engagement. Learn more and find out how Automate Your Social can help boost your audience reaction.