What to Look for in a Social Media Marketing Agency

What to Look for in a Social Media Marketing Agency

Because social media has quickly taken over our lives, it’s never been more imperative to get your business on these platforms. Although it’s free to sign up and get started, many companies don’t have the time or the resources to make the most out of social media campaigns.

Unfortunately, having a lackluster social media presence can hurt your business. More and more consumers are using these sites to find details about a prospective brand, so not having anything for them to view can send a bad signal.

Thus, it’s crucial that you find a social media marketing agency that can help you transform your online presence and turn your profiles into lead magnets. However, with so many marketers out there, how can you be sure that you’re picking the right one?

Here are some things to consider when looking for the right social media marketing agency.

Social Engagement

First of all, how much of a social presence do they have on these sites? You’d be surprised to find out that many smaller marketing agencies barely have any social content of their own, which can raise a huge red flag. After all, how can you be sure that they can help your business if they’re not even investing in themselves?

When comparing different agencies, take a look at how their social media accounts are laid out. Pay attention to things like frequency of posts, engagement with their audience, and, of course, likes and shares. Overall, if the brand has a lot of stuff in each category, then it’s highly likely that they can do the same for you.

Another thing to think about is how they’re spreading their message. Consider how you want your brand to be presented on social sites and see if they’re promoting the same types of content and posts that you want to do. This will help you narrow down the field of candidates.

Ratings and Recommendations

Whether it’s a social media marketing agency, a new restaurant, or a pair of shoes, you always want to see what other people are saying about it. The conversation happening around an agency will tell you a lot about them, and it will help you cut through all of the sales language and tactics they use to entice you.

If they don’t have any ratings or recommendations on their public pages or website, then ask them for references. If they don’t offer anything of substance, then it’s a sure sign to steer clear.

All brands want to show off their satisfied customers, so the best agency will make it easy for you to see what past clients have said about them.

Customized Approach

When it comes to marketing on social media, there are tons of different platforms and tools at your disposal. However, just because something is available doesn’t mean that it will be best for your business.

Thus, when comparing different marketers, see how they will approach your social media campaign. If they come to you with a list of tools that they’ll use without knowing anything about your business, then the chances are that they aren’t prepared to offer a customized and targeted approach.

The fact is that your customers are specific to you. You know who you want to attract and what goals you want to achieve. If the agency doesn’t find out what those things are, then they’re probably not the right fit for you.

Previous Successful Campaigns

Although this is connected with recommendations, we’re putting it separately because it’s a specific thing to request. You want to see earlier campaigns so that you can get a sense of what the agency can do for your brand. It’s easy for them to talk about elements like content creation and video marketing, but it’s much different to see it in action.

Again, reputable agencies will be more than happy to show off their work for prospective clients. Even better is if they get to know you first and then show you a campaign for a similar brand so that you can get a better sense of what to expect.

Analytics

As with all marketing, you have to know what’s working and when to cut your losses. Analyzing your campaign is essential because it will enable you to focus your attention on tactics that are getting the most results while moving away from anything that is holding you back.

When talking to a social media marketing campaign, ask how they will perform analytics and ask how they will share them with you along the way. Since you’re the one funding this operation, you deserve to know how it’s going at any given time, so they should be able to provide you with a breakdown of your analytics as your campaign progresses. If not, then you should move on.

Contact Automate Your Social Today

At Automate Your Social, we adhere to all of these principles, and we want to prove ourselves to you. Not only can we help your brand succeed on social media, but we can show you how to automate these processes so that your success is sustainable and scalable. Contact us to get started.

Resources: https://www.lyfemarketing.com/how-to-choose-the-best-social-media-agency/
https://www.christopherspenn.com/2017/01/how-to-choose-a-social-media-marketing-agency/

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